Changing Faces- Final print

After printing and binding my final piece, I could  finally bringing all of my work together and I am really happy with the outcome. I believe that the quality of the images are definitely the strongest features within my design, as well as the use of negative space. The feedback I received really helped me to push myself as much as possible to create a successful piece of design and I will continue to use the same techniques in other works. I decided to photograph the spreads on top of pink coloured paper so that the colours would stand out.

Within this project I definitely feel like I have pushed myself as much as possible and created a unique piece of design, using techniques developed throughout the course of the year.

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Updated ‘Designboom’ ephemera

Since receiving feedback at the end of term one I have made some changes to my ‘Designboom’ ephemera. In my feedback I was told that there was a consistent structure thought the ephemera, effective use of negative space and that it looked visually professional. However to improve the work he recommended that I experiment with a smaller print to create more negative space on each page.

I decided to make to make the body copy a point size smaller and found that it made a big difference. I noticed that this gave me more space to work with the text, to develop the pace throughout. As well as developing the overall layout I have also made improvements to the type detailing.

In comparison to the previous design I feel as if my ephemera has improved, particularly  in relation to the negative space. I feel as if the changes implemented have made the text easier to read.

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THE YES SHOW

Last week we were invited to attend the CSAD degree show for Graphic Communication and any other subject in the university. In the exhibition we had the chance to talk to the third years’ about their work and the process they went through creating their pieces. I really enjoyed being able to see the third years’ work to get a better idea of what I’ll be creating in two years time. I was really impressed by how professional the work looked and it made me really excited for my future within design.

The three pieces of work that really impressed me were the work by Zuzanna El Tanbouli: Silky Way, Exposing Deviance by Jessica Zschorn and Printed Words by Callum Richards.

Zuzanna’s work impressed me because you can tell she had a clear idea of what she wanted to create so therefore all of her pieces compliment each other really successfully. I thought her imagery was really strong and gave a sense of culture and location, an interesting take on a unique tour guide. I really liked how she used Japanese symbols within her work because it made it seem quite personal and unique.

The second piece of work that caught my attention was Exposing Deviance by Jessica Zschorn. I thought the piece was very unique and the bold colours and quirky imagery  definitely caught my attention. I think that the layout works really well with the chosen subject and it creates a balance between all of the vibrant colours. Her imagery works really well to draw you in to the piece and this definitely made me consider how important it is to create a piece that’s unique and that stands out.

In contrast to the projects above, Callum Richards took a different approach to his Printed Words piece. Using a smaller colour palate he has created a very clear and sophisticated  looking piece of work. The quality of the images really stood out to me as they work well with the nature of the subject.

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Callum Richards: Printed Words

Changing Faces

Editorial Design

After deciding on an appropriate layout ( two double page spreads and two single pages), I started to place the text and the images into Indesign. Prior to this I decided to pull-out quotes that would be really interesting to base my images around. As well as this I decided to use two of the quotes as my title, “Invisible Fire” and “my solitary fashion statement”.These titles work really well to represent my personal opinion about Anna Lyndsey’s story. I wanted to take a different approach to the design  and create it like it was a fashion magazine, using shades of pink, delicate text and quirky imagery. I wanted to portray how Lyndsey might be using her condition to get attention and therefore making it seem as something glamorous to have.

For my first draft I kept it very minimal, using white background and light pink pull-out quotes (using the pink shade from my images). At first I placed all of the body text in black for consistency, however this made the pages feel too repetitive and safe, so I decided to experiment with changing the body text on my third sheet to pink.

In my feedback I was told that the text and images worked well to create a visual for what I was wanting to present. I was told to place a stand first in my opening paragraph and possibly experiment with more pull-out quotes within the body text to create pace and hierarchy. Another piece of feedback was to experiment with changing some of the pages so that they have pink backgrounds.

In this second draft  I decided to give all of the pages pink backgrounds to see which ones  looked the most visually pleasing. At first I wasn’t sure about the pink because it attracted attention away from the images. I agreed that the third page needed something to make it that slightly more exciting, however because of the larger image on the previous page I thought that I needed to keep one of the pages very simple and clear.

I decided to show my work to some of my peers and asked them how they felt about the pink compared to the white background. I was told that they liked the last page in pink, because it worked well with the placement of the image, they had the same opinion about the first page too. However they agreed that the second page looked too busy with the larger image and the third definitely looked more successful with the white background.

Taking their advice I decided to continue to experiment with the backgrounds, as well as creating more pace within the body text. I then experimented with a couple of other background colour transitions,

To get a better idea of the colour the type setting and size I also printed several copies, making it easier spot mistakes within my body text and to see the quality of my images.

The final design

However none of the designs I had created really stood out to me, so I continued to play around until I ended up with the design below. Personally I think that the design has been very successful, none of the pages feel too busy, there is a clear consistency to each page and they’re not too repetitive.

On Wednesday we had our final feedback session. We were separated into two groups and presented our work so far. In the session I was given some very useful feedback and advice from my group and lecturer, that would help me to complete my editorial design and make each page slightly more exciting and experimental. I agreed with most of the feedback given, so I adjusted my images so that they weren’t too close to the text, Also moved the bottom quote on the first page so that it was clear to read. The advice I found most helpful was to pull out some more quotes from the body text so that it gives it pace and breaks up the paragraphs, this will make it easier to read.

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Editorial Workshop

For this small project we were given 2 hours to create a three page spread based on a provided topic. The Aurora Borealis was the topic for my group so we decided to use the National Geographic website for our information. Whilst searching the website we came across an article that showed you how to find the Aurora Borealis.

We decided to be as experimental as possible with this project and made sure that it was visible within our design. For the first page we used an interesting image that was created of the Aurora Borealis if it was seen as a pattern, we used this as our background and placed the text so that it looked like it was fading on top of the image. We also played around with the hierarchy, making the most important words stand out with a bigger text. We also decided to place tracing paper on top of the second page to give the idea that the Aurora Borealis is not always visible.

Even though our design was rushed in the time given, we were given some positive feedback. We were told, that there is parts of brilliance in the piece but also that some of the pages didn’t work together effectively. We were told that some of the styles made the text hard to read and hard to follow.

This project has definitely helped me and given me a better idea for what techniques I should be using In my new project. I have learnt that it is important to be experimental however I need to make sure that you are able to follow the text and that each page is consistent.

Changing Faces

BRAINSTORMING IDEAS 

After our group tutorial on Tuesday, I left with an open mind and some new angles I could take in my project. We started by discussing the content of the article and how we could create images using the provided information. However I decided that I wanted to take a different approach and create some abstract and unusual images, to draw the reader’s attention and make them  want to read the article to understand my images.

My first idea was to have black and white images of a person holding different objects covering her face. After some consideration I decided that this wasn’t experimental enough for what I wanted to create, because the images were plain and not very exciting!

In the discussion we talked about our opinions on the article and if we thought that the protagonist was telling the truth or not. This wasn’t something that had crossed my mind whilst reading the article, but after discussing how professionals were confused about the condition I was then inspired.

The next idea I had was to create a feminine and glamorous take for the designs and image. I could construct the article so that the reader has to decide if Anna Lyndsey is telling the truth or faking it for publicity. I had an idea to name the article, ‘True or False?’ so that instantly the reader is intrigued to read and develop their opinion. I would then use quirky and feminine images to support my ideas. To create the images I could experiment with collage and floral imagery.

To support this idea I decided to do some designer research that I could use as inspiration. One of the designers I found was Kenya Vyguzov,  a collage artist based in Russia. He is known for expressing himself through mixed media collage and recording the reactions of his personality by the world surrounding him.

As I continued to research different ideas and artists I came across the work of Amy Friend, who explores the relationship between what is visible and non-visible. The artist employs the tools of photography to “re-use” light, allowing it to shine through the holes. Taking the content of the article into consideration I then had the idea of using natural light within my images, by cutting out shapes within my photography pieces. I could also place text behind the imagery so that it shows through the holes, creating a connection between  all the pages. As well as this I could experiment with using different coloured paper so that the colour will show through the holes.

I decided to do some research into typographic posters, to see if I could incorporate image and type. The posters that caught my attention were the ones below by Jens Marklund, a Swedish Graphic Designer based in New York. To create the posters he has taken Helvetica Medium and stretched it by hand using a scanner. He said that this gives his work an “organic result”. I really like how he’s used type and image together, due to the fact he’s taken a different approach in increasing the space on each page.

This project inspired me to create my own pieces of “organic” type, and how I could possibly incorporate my own images. I could possibly create some dramatic, Black and White images of a person and experiment with using streaks of light over their faces. This will then link in to the idea of how Anna Lyndsey is hidden in the dark/ shadows, and her desire to get out into the light.

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My last idea was to use patterns instead of images, they could be the same patterns throughout or patterns of objects relating to the article. The images below are from two unknown artists, however I really liked the different patterns and shapes created in the images. The first image below made me think of how I could create an image from using print, and decorating the image with text depending on which layout I decide to use. The second image reminded me of a light bulb or the effect fire/ heat has on metal pans. This could be an interesting idea for my imagery as the content of the article is based around her condition and how it can sometimes cause her skin to experience a burning sensation.

Changing Faces

Layout

After gathering my editorial design research as inspiration, I created 15 layout designs to use in my project. I have done a variety of 3 double page spreads and 2 double page spreads with 2 single pages. With every layout I have made sure that there is enough negative space available, this keeps enough room for the text and images to be clear and effective. I have also experimented with different ways I could place the text, images, page sizes and columns.

The first layout is of a 2 double page spread and 2 single pages. Three of the pages will have an image covering the whole page, decorated by a quote which will be placed in the centre of each page. I have decided to use 3 columns for this layout and have all the text placed within the middle column to show consistency. However this article includes a lot of important information, so this type of layout will restrict the amount of text I can place on each page. If I was to use this layout I would have to consider changing the structure of the article.

The second layout is an example of a 3 double page spread, again using 3 columns. Different to the first layout  it will include more space for information and leave enough room for my images. On each page there is a lot of negative space left to experiment with, including space around the images for added text or quotations. However this layout is really simple, for this project I want to be as experimental as possible. The third layout again is very simple.

Different to the previous designs, for the fourth layout, I have decided to experiment with having smaller pages within booklet. This design will include three pages of images, with text placed on top. It will also include three pages of information, placed within columns of 3. Similar to this the fifth layout will have four smaller pages,  two of them will have a shared image, and the others will include information.

The next layout is very simple and very clear. The 3 double page spread will include four pages of image, some will have quotes or text overlapping and the last page will have 3 columns of text. However, similar to the first layout I might not be able to place all of the information on the page, so I would have to deconstruct the article even more. Taking his into consideration, I then created another layout ( layout 7). The 2 double page spread and two single pages will have 3 columns, however two of the pages will be filled with text, leaving the other pages for images and important quotations.

The eighth layout is very abstract in my opinion, it includes many different layers and quirky ideas. Similar to the others It has 3 columns, on the first page the text, heading and image will be placed within the middle column. The second page will have three columns full of text and then the third will only use the middle. I will then have one whole page of image followed two other images on the next page. Any negative space left in this layout will be used for placing quotations in interesting ways. Layout nine is similar to this.

Ten and Eleven are two of my favourite layouts. They both include smaller pages, which breaks up the booklet, making it more fun and abstract. I have decided to use 3 columns so that I am able to get more information on a smaller amount pages, so that I have more room for images and quotations.

The layouts on this page are all very similar, they will allow me to include a lot of text and images to each page. What I like most about the designs on this page is the use of using a line across the page, this will help me place all the information below it, to create negative space on the top of each page.

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I will now go on to do some further research into the topic of my article and possibly consider deconstructing the text even more, so that I can then decide on which layout will work best for this project.