Persuasion – Teenage Cancer Trust

For this project we have been working with volunteers from the Teenage Cancer Trust, working under the name Teen Spirit. After meeting with the client it was clear that our goal for this project was to create awareness of their work and gain new volunteers. As well as this they wanted to create a positive outcome so that people aren’t afraid to talk about cancer.

After meeting with the client I decided to start researching into different charity brand ideas, looking at different logos and posters that are already being used to persuade and give information about cancer.

Background research

 

From my research  I discovered that depending on what type of cancer the charity is working for they will use a colour which is most relatable to it, therefore this was something I was going to consider whilst designing. I decided to keep with the Teenage Cancer Trust colours to show that ‘Teen Spirit’ come under that charity. As well as this I also discovered that many of the charities use different shapes and symbols as their logos, they are all minimalistic logos, using one or two colours. The posters definitely create an emotional approach, using imagery that people can relate to and make them want to help.

 

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Persuasion

For the next uni project I will be looking into ‘persuasion’, how we design so that we shock the viewer and get the message across. We were given many examples of posters, campaigns and videos that were strong, striking and provocative. We were given the task of collecting images of events happening in society today, an exercise to show the different campaign designs. The most recent event was the Manchester bombing. The  ‘Busy bee’ is still a term associated with industry and hard work, however after the bombing many people decided to get the bee tattooed to remember those who were injured or died in the event.

Another event was the “Je Suit Charlie’ attack in Paris,  where two brothers armed with weapons killed those in the office. The attack was sparked from the attention for its controversial cartoons of Muhammad.

Following the discussion on events today, we were given different topics to choose from, which we will use to research and create work. I decided to look into ‘abuse’ because I thought it was a broad subject. I decided to do some brief research into the different types of abuse and the two that stood out to me most was animal abuse and drug and alcohol abuse.

Animal abuse

I found these posters to be extremely striking and provocative, all images are explicit, showing you exactly what happens to animals for fur or food. The image below surrounding the ‘factory farms’ is extremely provocative, not only have they used an explicit image to gain your attention and emotion, they have printed it to work onto a paper bag suggesting consumerism and produce.

The campaign below has created striking images explaining the reality behind the use of circus animals. The fact that they have drawn clown faces on the animals suggests how humans use these animals for entertainment and wealth. The bars in front of the animals gives you the impression that they’re in a prison, which makes the image even more provocative.

Drug & Alcohol abuse 

Another subject I researched was drug and alcohol abuse. There is plenty of controversy behind this subject and there are many different campaigns taking different approaches to the subject. The first image below, shows a woman who has abused heroin. They have used the slogan ‘Skin care by heroin’ to suggest how abusing the drug changes your skin and “screws you up”. The second image is extremely powerful, the gun  is a symbol of how the drug kills you instantly, there is no need for any text to explain.

The next two images show how abusing alcohol can be harmful for you and others around you. The first image is a take on ‘Absolute Vodka’, where they have created the shape of a bottle in as if it was a crime scene. This image is extremely powerful and metaphorical, as it suggests that you can’t control your actions whilst abusing alcohol. The second image is extremely unsettling, the image of a baby growing inside a bottle suggests how abusing alcohol has an effect on those around you including those who are pregnant.

The last two images show the effects alcohol can have on your behaviour. Even though the first image isn’t the most striking it shows the image of a person who clearly has a problem when it comes to alcohol. His reflection in the glass suggests that he’s considering taking the drink, giving you the impression that you can be addicted to alcohol. The second image is again quite minimal, however extremely striking and provocative. The quote ‘Booze brown’ suggests how some people lose control of their actions and take it out on others when they abuse their drink.

 

Developing a visual language

This morning we were given a brief talk on how to develop a visual language. We started by discussing the meaning of visual language, which is to persuade, describe, instruct and entertain the audience. Visual language can be shown through various media, such as posters, photography, wayfinding, signage, typography and animations. As an example  we looked at work by Callum Richards for the International Society of Typographic Designers Award 2017, where we were able to see his visual langauge develop through out his work. It was interesting to see the development of his work, starting by researching the idea and creating a narrative for the ideas. He then went on to research contemporary design and political design as inspiration for the visuals. Once he has an idea he then started to develop the visuals, it was interesting to see how his ideas changed when doing further research.

Another research example was the New Blood entry, ‘Grandstories’, the idea is to celebrate the relationship between grandchildren and their grandparents so that they’re reminded to keep in touch! For the visual language they have used bright colours and s strong typographic style. They created a typeface with two complimentary character sets that come together to represent a ‘hug’ between the two generations. My favourite thing about the work is how they have used elements that remind you of your grandparents, for example the lace table cloths or coasters. The work is placed all around the city as a constant reminder to the people passing to contact their grandparents.

 

Research task

After the discussion we were given the task of developing a research presentation on a provided exhibition space. My group had the task of researching ‘The Science Museum’, researching the exhibitions logo,  typographic system, colour scheme, way finding and signage system. We started by researching the logo, which has had a re-brand in the past couple of weeks. The logo is very simple and modern, which works well with the museum. The type on the logo starts with bold letters and gradually becomes thinner, this may give the illusion that the logos travelling suggesting that it’s  futuristic.

We discussed the colours that were used on the website and within the exhibitions. On the website they use simple shades, blue, white and black. I believe that they use these colours so that they don’t take too much attention away from what’s important, which are the exhibitions themselves. The exhibitions being held in the museum are usually shown through colourful images and patterns so that they catch the viewer’s eye. We learnt that the museum also uses colour within their exhibitions. To categorise the content they have used different coloured stands to help the people understand what they’re reading or interacting with.

The discovered through our research that the logo shown on the signage for the museum was very different to the one on their website. The logo used outside the building is a modern and futuristic type, possibly constructed to look as if it was taken from a computer game. Different to the websites logo, the blue background definitely stands out which makes it easy to find and recognise.

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Editorial Workshop

For this small project we were given 2 hours to create a three page spread based on a provided topic. The Aurora Borealis was the topic for my group so we decided to use the National Geographic website for our information. Whilst searching the website we came across an article that showed you how to find the Aurora Borealis.

We decided to be as experimental as possible with this project and made sure that it was visible within our design. For the first page we used an interesting image that was created of the Aurora Borealis if it was seen as a pattern, we used this as our background and placed the text so that it looked like it was fading on top of the image. We also played around with the hierarchy, making the most important words stand out with a bigger text. We also decided to place tracing paper on top of the second page to give the idea that the Aurora Borealis is not always visible.

Even though our design was rushed in the time given, we were given some positive feedback. We were told, that there is parts of brilliance in the piece but also that some of the pages didn’t work together effectively. We were told that some of the styles made the text hard to read and hard to follow.

This project has definitely helped me and given me a better idea for what techniques I should be using In my new project. I have learnt that it is important to be experimental however I need to make sure that you are able to follow the text and that each page is consistent.

Changing Faces

BRAINSTORMING IDEAS 

After our group tutorial on Tuesday, I left with an open mind and some new angles I could take in my project. We started by discussing the content of the article and how we could create images using the provided information. However I decided that I wanted to take a different approach and create some abstract and unusual images, to draw the reader’s attention and make them  want to read the article to understand my images.

My first idea was to have black and white images of a person holding different objects covering her face. After some consideration I decided that this wasn’t experimental enough for what I wanted to create, because the images were plain and not very exciting!

In the discussion we talked about our opinions on the article and if we thought that the protagonist was telling the truth or not. This wasn’t something that had crossed my mind whilst reading the article, but after discussing how professionals were confused about the condition I was then inspired.

The next idea I had was to create a feminine and glamorous take for the designs and image. I could construct the article so that the reader has to decide if Anna Lyndsey is telling the truth or faking it for publicity. I had an idea to name the article, ‘True or False?’ so that instantly the reader is intrigued to read and develop their opinion. I would then use quirky and feminine images to support my ideas. To create the images I could experiment with collage and floral imagery.

To support this idea I decided to do some designer research that I could use as inspiration. One of the designers I found was Kenya Vyguzov,  a collage artist based in Russia. He is known for expressing himself through mixed media collage and recording the reactions of his personality by the world surrounding him.

As I continued to research different ideas and artists I came across the work of Amy Friend, who explores the relationship between what is visible and non-visible. The artist employs the tools of photography to “re-use” light, allowing it to shine through the holes. Taking the content of the article into consideration I then had the idea of using natural light within my images, by cutting out shapes within my photography pieces. I could also place text behind the imagery so that it shows through the holes, creating a connection between  all the pages. As well as this I could experiment with using different coloured paper so that the colour will show through the holes.

I decided to do some research into typographic posters, to see if I could incorporate image and type. The posters that caught my attention were the ones below by Jens Marklund, a Swedish Graphic Designer based in New York. To create the posters he has taken Helvetica Medium and stretched it by hand using a scanner. He said that this gives his work an “organic result”. I really like how he’s used type and image together, due to the fact he’s taken a different approach in increasing the space on each page.

This project inspired me to create my own pieces of “organic” type, and how I could possibly incorporate my own images. I could possibly create some dramatic, Black and White images of a person and experiment with using streaks of light over their faces. This will then link in to the idea of how Anna Lyndsey is hidden in the dark/ shadows, and her desire to get out into the light.

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My last idea was to use patterns instead of images, they could be the same patterns throughout or patterns of objects relating to the article. The images below are from two unknown artists, however I really liked the different patterns and shapes created in the images. The first image below made me think of how I could create an image from using print, and decorating the image with text depending on which layout I decide to use. The second image reminded me of a light bulb or the effect fire/ heat has on metal pans. This could be an interesting idea for my imagery as the content of the article is based around her condition and how it can sometimes cause her skin to experience a burning sensation.

Changing Faces

Typographic Detailing & Layout


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For the first part of yesterday’s session we had the chance to go around and look at the different books and magazines that were laid out for us. The first magazine I looked at had a lot of information placed on each page, and around 2-3 pictures. They have kept the layout and colours of the print very basic. This article has inspired me to keep my project as simple as possible, because this way I will be able to include more information without making it look too busy.

Different to the previous magazines the ones below show a variety of different layouts, ideas, colours and interesting pieces of photography.  I enjoyed looking at the different magazines/ books and I have definitely gained some new ideas for my project.

After looking at the different books/ magazines we were then set a task in pairs, to create a layout using text provided. Within our layouts we had to consider how the text would be placed on the page and how many columns, we had to consider the heading, subheading, Hierarchy, Indentations, rag and include any quotes that we could find that stood out within the text. This was a good way to practice using typographic detailing and helped me refresh my memory on how each one is used.

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However whilst creating the piece, my partner and I discovered that we had spent too much time working out how to set the text and less time focusing on the other important things, like the page size given in the brief.

The article – Concept and Text

The article I’ve chosen to revolve my project around it the article by Ed Caesar, ‘A Decade Lived In the Dark’. The article discusses “Anna Lyndsey’s memoir of extreme light sensitivity”  and how “doctors have doubts about her story”.

The main message in the article is about how Anna Lyndsey raises awareness about light sensitivity and discusses what it’s like to live with this condition.  In 2005 Anna was shocked to feel her face burn whenever she came into contact with light. At first she thought that fluorescent light was the problem, however she soon discovered that it was much worse.

There are a variety of different themes within the article:

  • There is a serious theme to the article, it discusses Anna’s disorder and it tells us how professionals have reacted to it.
  • Humorous – In the memoir by Doubleday, “Girl In the Dark”, it discusses her condition in a humorous way, for example “the injuries that result from having sex in complete blackness”.
  • Dark.
  • It makes you sympathise.
  • Gives a sense of Hope.

Key Quotes:

  • “Burned with invisible fire”
  • The power intensity of a laser”
  • “Totally in the black”
  • “…back to the light”
  • “silent, drinking in the absolute black”.

Changing Faces

The Brief

For our next project we will be developing a piece of editorial design surrounding our chosen article, using the skills learnt over the two previous terms. I have decided to use the ‘A Decade lived in the dark’ article, because straight away I could start to imagine different ways I could create my design/ layout and what type of images I could use within the project.

Editorial Design Research

Below are examples of five different editorial designs, which I have decided to discuss and use as inspiration for my next project.

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The design above caught my eye straight way, I thought that this type of style would be interesting for my project.  The simplicity of this layout and the contrast between the bold colours draw you in to this piece. What is especially of interest about this design is how they were able to place a large amount of text on each page, without making the design look busy. They have placed the text abstractly on each page using columns, in some places they have layered the writing. The design will work well for my piece due to the amount of information it will allow me to enter without jeopardising the aesthetics of my design.  On the other hand, I would like to include more photographs within my design, as the design above tends to focus more on the text.

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For this project I want to experiment with different sizes and see how I could make the layouts more interesting. This editorial design is a perfect example of a quirky design layout, photography, typography and text. The design stood out to me straight away especially the use of delicate colours and abstract images. The difference in page sizes definitely stands out and in my opinion it makes the magazine more fun and interactive, this is something I would like to use within my project.

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The main element of my new project will be photography and the layout above will allow me to incorporate this in my work, as there is a number of negative space which makes the images more visible. However this design is restrictive and I will need to be creative when considering layout and adding text.

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Out of all the designs, this layout caught my eye the most because of its strong photography, basic layout and unique type. For my article I think that using strong images is an important element, to be able to communicate its content through image. What I find most interesting about the images in this piece is that they’re not all visible, they have created different patterns using the images. They have left plenty of negative space on each page so that the images don’t take any attention away from the text itself, for this project I need to make sure that the text is as important as the images.

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I chose this editorial design because it’s different to the others above. Instead of using colour, they have kept a minimal colour palate and keeping the design simple and fresh. What stands out most to me about this design is how they have used abstract images, all in black and white to match the text. Similar to the other layouts they have also decided to layer the text over the images, and I think that this works really well.  The image have been faded slightly so that the text is more visible, as well as this they have left plenty of negative space on the other pages so that when the designs are put together the pages don’t look too busy.