My idea behind the animation was to experiment with shadows moving across a concrete building, however I didn’t want to give anything away. I decided to film various shadows of a figure walking past a brutalist building, so that you could see the bodily shape and the movement of her clothing. Similar to my typographic system I wanted to keep the video minimal and brutalist, which I think I have succeeded to do.
Personally I feel as if there is an element of mystery to the animation, which makes you want to look further into the work. I have also placed the logo in the middle of the animation, because I believe that the logo is an image in itself. As well as this I placed the date and location of the exhibition, which pops up at the end of the animation. Throughout the video the brutalist hashtag is visible, so that anyone who would be passing would be able to access the media site. Overall I do believe that I needed to make some improvements to the animation so that it was nice, eye-catching and consistent with the ephemera.
Once I had updated my ephemera I decided to move on to changing my animation. Similar I changed the typeface and added colour, I also decided that the date and location of the exhibition was much more important that the social media hashtag, so I created it so that it pops up at the end. I believe that this is visually stronger as it follow’s a more structured system.
Even though I am happy with the animation I am disappointed with how dark the shadows are, and if I had more time I would definitely want to experiment with creating stronger shadows using bigger lights. I would also experiment with having different elements of clothing, movements and photography.
At first I had considered displaying the animation on bus stops or digital billboards around London however I didn’t feel like they celebrated it enough. I then experimented with projecting the video on brutalist buildings around the city, for example The South Bank Building shown below. This way people can not only see the video being played but they’re given some added information into what the exhibition’s all about!