Changing Faces

Editorial Design

After deciding on an appropriate layout ( two double page spreads and two single pages), I started to place the text and the images into Indesign. Prior to this I decided to pull-out quotes that would be really interesting to base my images around. As well as this I decided to use two of the quotes as my title, “Invisible Fire” and “my solitary fashion statement”.These titles work really well to represent my personal opinion about Anna Lyndsey’s story. I wanted to take a different approach to the design  and create it like it was a fashion magazine, using shades of pink, delicate text and quirky imagery. I wanted to portray how Lyndsey might be using her condition to get attention and therefore making it seem as something glamorous to have.

For my first draft I kept it very minimal, using white background and light pink pull-out quotes (using the pink shade from my images). At first I placed all of the body text in black for consistency, however this made the pages feel too repetitive and safe, so I decided to experiment with changing the body text on my third sheet to pink.

In my feedback I was told that the text and images worked well to create a visual for what I was wanting to present. I was told to place a stand first in my opening paragraph and possibly experiment with more pull-out quotes within the body text to create pace and hierarchy. Another piece of feedback was to experiment with changing some of the pages so that they have pink backgrounds.

In this second draft  I decided to give all of the pages pink backgrounds to see which ones  looked the most visually pleasing. At first I wasn’t sure about the pink because it attracted attention away from the images. I agreed that the third page needed something to make it that slightly more exciting, however because of the larger image on the previous page I thought that I needed to keep one of the pages very simple and clear.

I decided to show my work to some of my peers and asked them how they felt about the pink compared to the white background. I was told that they liked the last page in pink, because it worked well with the placement of the image, they had the same opinion about the first page too. However they agreed that the second page looked too busy with the larger image and the third definitely looked more successful with the white background.

Taking their advice I decided to continue to experiment with the backgrounds, as well as creating more pace within the body text. I then experimented with a couple of other background colour transitions,

To get a better idea of the colour the type setting and size I also printed several copies, making it easier spot mistakes within my body text and to see the quality of my images.

The final design

However none of the designs I had created really stood out to me, so I continued to play around until I ended up with the design below. Personally I think that the design has been very successful, none of the pages feel too busy, there is a clear consistency to each page and they’re not too repetitive.

On Wednesday we had our final feedback session. We were separated into two groups and presented our work so far. In the session I was given some very useful feedback and advice from my group and lecturer, that would help me to complete my editorial design and make each page slightly more exciting and experimental. I agreed with most of the feedback given, so I adjusted my images so that they weren’t too close to the text, Also moved the bottom quote on the first page so that it was clear to read. The advice I found most helpful was to pull out some more quotes from the body text so that it gives it pace and breaks up the paragraphs, this will make it easier to read.

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Changing Faces

Images

After creating my layout, the idea behind my imagery changed and I wanted to create something quite unique and quirky. I had the idea to use feminine and simple colours to represent how Anna Lyndsey could be using her condition as way to get attention and so this can be seen as something quite glamorous. As well as this I decided to use this particular colour scheme because it made me think of flesh and skin, which is two important elements within the article.

Whilst creating my layouts I also decided to pull out quotes that stood out to me and that would be interesting to base my images around them. I believe my images are very implicit and they definitely make you question why I decided to create them this way. As well as this the implicit images grab your attention and make you want to read the article to understand their meaning.

To create the images I took several portraits of my friend, and then put them through Photoshop, adjusted the grayscale, contrast and brightness. Once I was happy with the images I then used a mixture of oil paints and ripped paper to create the unusual textures. With the first image I wanted to include the element of burning, I decided to burn a hole over the face in the portrait and then place that on top of the textured paint, to give the gruesome feel of raw skin.

I am very happy with the images, they’re all quite consistent and they go with the quotes successfully in my opinion. However I could have used better lighting to capture the images so that the different effects are shown more effectively in some places.  I also believe I could have experimented with more ripped pages and collage within some the images, for example I could have used more pictures of eyes in the last image to show the psychological effect even more.

“Invisible fire,” & “my solitary fashion statement”

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“with a girlfriend who is rapidly becoming a freak.”

mars 2nd maybe

“the power and intensity of a laser”

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“physical, pharmacological, psychological.”

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Changing Faces

BRAINSTORMING IDEAS 

After our group tutorial on Tuesday, I left with an open mind and some new angles I could take in my project. We started by discussing the content of the article and how we could create images using the provided information. However I decided that I wanted to take a different approach and create some abstract and unusual images, to draw the reader’s attention and make them  want to read the article to understand my images.

My first idea was to have black and white images of a person holding different objects covering her face. After some consideration I decided that this wasn’t experimental enough for what I wanted to create, because the images were plain and not very exciting!

In the discussion we talked about our opinions on the article and if we thought that the protagonist was telling the truth or not. This wasn’t something that had crossed my mind whilst reading the article, but after discussing how professionals were confused about the condition I was then inspired.

The next idea I had was to create a feminine and glamorous take for the designs and image. I could construct the article so that the reader has to decide if Anna Lyndsey is telling the truth or faking it for publicity. I had an idea to name the article, ‘True or False?’ so that instantly the reader is intrigued to read and develop their opinion. I would then use quirky and feminine images to support my ideas. To create the images I could experiment with collage and floral imagery.

To support this idea I decided to do some designer research that I could use as inspiration. One of the designers I found was Kenya Vyguzov,  a collage artist based in Russia. He is known for expressing himself through mixed media collage and recording the reactions of his personality by the world surrounding him.

As I continued to research different ideas and artists I came across the work of Amy Friend, who explores the relationship between what is visible and non-visible. The artist employs the tools of photography to “re-use” light, allowing it to shine through the holes. Taking the content of the article into consideration I then had the idea of using natural light within my images, by cutting out shapes within my photography pieces. I could also place text behind the imagery so that it shows through the holes, creating a connection between  all the pages. As well as this I could experiment with using different coloured paper so that the colour will show through the holes.

I decided to do some research into typographic posters, to see if I could incorporate image and type. The posters that caught my attention were the ones below by Jens Marklund, a Swedish Graphic Designer based in New York. To create the posters he has taken Helvetica Medium and stretched it by hand using a scanner. He said that this gives his work an “organic result”. I really like how he’s used type and image together, due to the fact he’s taken a different approach in increasing the space on each page.

This project inspired me to create my own pieces of “organic” type, and how I could possibly incorporate my own images. I could possibly create some dramatic, Black and White images of a person and experiment with using streaks of light over their faces. This will then link in to the idea of how Anna Lyndsey is hidden in the dark/ shadows, and her desire to get out into the light.

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My last idea was to use patterns instead of images, they could be the same patterns throughout or patterns of objects relating to the article. The images below are from two unknown artists, however I really liked the different patterns and shapes created in the images. The first image below made me think of how I could create an image from using print, and decorating the image with text depending on which layout I decide to use. The second image reminded me of a light bulb or the effect fire/ heat has on metal pans. This could be an interesting idea for my imagery as the content of the article is based around her condition and how it can sometimes cause her skin to experience a burning sensation.

Changing Faces

Typographic Detailing & Layout


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For the first part of yesterday’s session we had the chance to go around and look at the different books and magazines that were laid out for us. The first magazine I looked at had a lot of information placed on each page, and around 2-3 pictures. They have kept the layout and colours of the print very basic. This article has inspired me to keep my project as simple as possible, because this way I will be able to include more information without making it look too busy.

Different to the previous magazines the ones below show a variety of different layouts, ideas, colours and interesting pieces of photography.  I enjoyed looking at the different magazines/ books and I have definitely gained some new ideas for my project.

After looking at the different books/ magazines we were then set a task in pairs, to create a layout using text provided. Within our layouts we had to consider how the text would be placed on the page and how many columns, we had to consider the heading, subheading, Hierarchy, Indentations, rag and include any quotes that we could find that stood out within the text. This was a good way to practice using typographic detailing and helped me refresh my memory on how each one is used.

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However whilst creating the piece, my partner and I discovered that we had spent too much time working out how to set the text and less time focusing on the other important things, like the page size given in the brief.

The article – Concept and Text

The article I’ve chosen to revolve my project around it the article by Ed Caesar, ‘A Decade Lived In the Dark’. The article discusses “Anna Lyndsey’s memoir of extreme light sensitivity”  and how “doctors have doubts about her story”.

The main message in the article is about how Anna Lyndsey raises awareness about light sensitivity and discusses what it’s like to live with this condition.  In 2005 Anna was shocked to feel her face burn whenever she came into contact with light. At first she thought that fluorescent light was the problem, however she soon discovered that it was much worse.

There are a variety of different themes within the article:

  • There is a serious theme to the article, it discusses Anna’s disorder and it tells us how professionals have reacted to it.
  • Humorous – In the memoir by Doubleday, “Girl In the Dark”, it discusses her condition in a humorous way, for example “the injuries that result from having sex in complete blackness”.
  • Dark.
  • It makes you sympathise.
  • Gives a sense of Hope.

Key Quotes:

  • “Burned with invisible fire”
  • The power intensity of a laser”
  • “Totally in the black”
  • “…back to the light”
  • “silent, drinking in the absolute black”.

Changing Faces

The Brief

For our next project we will be developing a piece of editorial design surrounding our chosen article, using the skills learnt over the two previous terms. I have decided to use the ‘A Decade lived in the dark’ article, because straight away I could start to imagine different ways I could create my design/ layout and what type of images I could use within the project.

Editorial Design Research

Below are examples of five different editorial designs, which I have decided to discuss and use as inspiration for my next project.

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The design above caught my eye straight way, I thought that this type of style would be interesting for my project.  The simplicity of this layout and the contrast between the bold colours draw you in to this piece. What is especially of interest about this design is how they were able to place a large amount of text on each page, without making the design look busy. They have placed the text abstractly on each page using columns, in some places they have layered the writing. The design will work well for my piece due to the amount of information it will allow me to enter without jeopardising the aesthetics of my design.  On the other hand, I would like to include more photographs within my design, as the design above tends to focus more on the text.

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For this project I want to experiment with different sizes and see how I could make the layouts more interesting. This editorial design is a perfect example of a quirky design layout, photography, typography and text. The design stood out to me straight away especially the use of delicate colours and abstract images. The difference in page sizes definitely stands out and in my opinion it makes the magazine more fun and interactive, this is something I would like to use within my project.

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The main element of my new project will be photography and the layout above will allow me to incorporate this in my work, as there is a number of negative space which makes the images more visible. However this design is restrictive and I will need to be creative when considering layout and adding text.

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Out of all the designs, this layout caught my eye the most because of its strong photography, basic layout and unique type. For my article I think that using strong images is an important element, to be able to communicate its content through image. What I find most interesting about the images in this piece is that they’re not all visible, they have created different patterns using the images. They have left plenty of negative space on each page so that the images don’t take any attention away from the text itself, for this project I need to make sure that the text is as important as the images.

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I chose this editorial design because it’s different to the others above. Instead of using colour, they have kept a minimal colour palate and keeping the design simple and fresh. What stands out most to me about this design is how they have used abstract images, all in black and white to match the text. Similar to the other layouts they have also decided to layer the text over the images, and I think that this works really well.  The image have been faded slightly so that the text is more visible, as well as this they have left plenty of negative space on the other pages so that when the designs are put together the pages don’t look too busy.

Ephemera

App

The aim of the app is to help children understand the effects of smoking. When you play the game you start on level 1 and work your way up to level 20. On the first level you have 9 cards, you then have to tap the cards until you match a pair. If you match a pair successfully the character  you have pressed will pop up and a message will appear, for example “Good Job! You matched two healthy teeth”. However if you match an organ with a cigarette character, the deteriorated version of that organ will pop up with a fact, for example ” Oh dear! smoking is bad for your heart”.

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Once we had sorted the plan for our app, I started creating the app showing what it would look like once it’s opened. I decided to use really light colours so that the app will correspond with the animation. I have also used the ‘Butt head’ logo for the back of the cards and the different colours from the animation on the back. Each character has its own colour to make them stand out. As well as this I have also placed a blurred colour behind the character that pops up once you have matched two cards, if it’s a healthy organ a bold colour will show but if it’s an unhealthy organ a darker colour will show. Once you reach level 2 the cards will double, making it harder to make a match on every level.

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I am very happy with how the plan had turned out. I think that it corresponds really well with the animation and our playing cards. I believe that the game is communicated really well and will work well with our target audience. If we were to create the app, then we would include different levels up to level 20.

The app will also include instructions on how to play the game, quirky sounds as the images spin around and pop up. I think it will also be a good idea to include the same tune used in our the animation playing throughout the game, so that the children can keep focused on the screen. Having a recognisable sound will also be very effective for brand identity.

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The app will also be available on mobile phones.

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We decided we needed to have an icon that would be displayed in the app store. One of my group members decided to start creating the icon and this was his outcome. To be able to fit the title on an icon he has taken the two starting letters using the same style, so that the app is still recognisable without it being written out fully.

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Ephemera

As a part of our Design as Activism brief we were asked to have a piece of digital and printed ephemera. We decided to brainstorm a couple of ideas that would correspond well with our animation. We came up with the idea to create an app that would help children understand the effects of smoking and possibly a comic strip or pack of cards.  We are going to create the plan for an app, show it’s possibilities and how it will help children understand the effects of smoking. We will also use the comic strip or cards to communicate different facts.

One of my group members decided to create a poster for our app to help us get an idea of what its cover would look like. However due to lack of communication between the group  we are unclear as to how the idea behind the app will turn out, but the more we meet up as a group we will be able to discuss and develop our different ideas. On the other hand we have discussed via social media that our app would be called ‘Tarnish’, which we thought was quite quirky and went well with what we are trying to communicate. However the more we discussed the name it became clear that we weren’t really considering our target audience, as ‘Tarnish’ might be difficult for this particular age group to understand. I think that the poster is visually pleasing and definitely gives you the idea that this is an app made for children. However I do think that we need to discuss and sketch some more ideas as a group so that we aren’t rushing into using just one design.

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Tarnish’ poster created by one group member.

Another name which we decided on was ‘ButtHeads’. We thought that it went well with our project and left us plenty of ways to play around with the logo, it’s entertaining, and will definitely be more appealing to children.

After meeting up on Friday we decided to do some research into children’s comic strips and how we could go about creating one that would communicate the dangers of smoking to children. We thought that this would be a fun and educational way to communicate our message.  We also discussed the possibility of creating a comic that could be coloured in by children, so that they are able to gain a better understanding of why they shouldn’t smoke.

One of my group members found a humorous comic that we believed went really well with what we are hoping to create. The company have created a funny break up scenario using the figures from Ikea’s instructions. I really like the simplicity of this poster and believe that this type of style would work really well with our animated characters.

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I was then inspired to create a set of cards, that could be given out to children. The cards would have the outline of each character from the animation and would each have a fact about how smoking affects the body. As a group we have decided that I will start creating the cards. I have decided to leave the characters without any colour so that children would be able to colour them in. I am also going to find facts about the organs and place them on the back of each card, for example if I have the ‘lung’ character on the front, there will be a  fact about how smoking affects your lungs written on the back.

After taking our characters from the animation and re-creating them so only the outlines were visible,  I then did some further research into the effects of smoking on the body.  I have picked the facts that I thought children would find most interesting  and simplified the language so that children have a better chance of understanding its content.

Throughout this project we have decided to use the Dalton Maag font, ‘Objeckiv Mk2’ in Bold.  We have used this font at the start of our Animation  and then throughout our printed ephemera. I think that this typeface works really well with this project because it’s simple and bold, which makes it easy to read.  Keeping in mind that our target audience is children around the age of 9 and 10 we want to keep everything as simple as possible so we can successfully communicate our message.

Overall I am very happy with how the cards have been designed.  I believe I have incorporated my group’s ideas and made sure that the cards are simple, and communicate our facts in a clear and fun way. I am also happy with the amount of negative space that is left on the cards, I think that this will help the children to focus on the facts and hopefully understand their content. However I do still have time to improve the cards, possibly correcting some type layout errors so that they all look the same and are typographically pleasing. We have also decided to include the download link for our app on each card, so that every part of our project links together in some way.

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Instead of creating factual cards we have decided to turn them into an interactive card game, suitable for our target audience (children age 7-10). The point of the game is to match up all of the coloured cards to reveal the fact about that organ after being affected by smoking. On Photoshop I designed the shape and colour of the cards, and split each set into different colours. As well as changing the game we have decided to change the content. I have simplified the text even more so that all of the facts are communicated clearly and at the end of every fact I have included our project name, “Don’t be a butt head!”.

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I have also created a set of orange cards that will represent the cigarette characters, these will be used in the game to show how the cigarettes can affect that particular organ. I started off by using a light orange colour so that it went with the rest of the set, however after discussing with the group we decided it would be best to use darker orange to make the cigarette stand out and show that it’s bad. On every card I have used a light gradient to make the different illustrations stand out. However on the darker set of cards I decided to use a dark gradient to make it obvious that the cigarette is bad!

After creating the cards and the second piece of ephemera, I decided it would be necessary to create a card that would be a front cover to the set. I decided to use the same layout that shows when you open our app so that there is a clear connection to each piece of our ephemera.

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