Changing Faces- Final print

After printing and binding my final piece, I could  finally bringing all of my work together and I am really happy with the outcome. I believe that the quality of the images are definitely the strongest features within my design, as well as the use of negative space. The feedback I received really helped me to push myself as much as possible to create a successful piece of design and I will continue to use the same techniques in other works. I decided to photograph the spreads on top of pink coloured paper so that the colours would stand out.

Within this project I definitely feel like I have pushed myself as much as possible and created a unique piece of design, using techniques developed throughout the course of the year.

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Updated ‘Designboom’ ephemera

Since receiving feedback at the end of term one I have made some changes to my ‘Designboom’ ephemera. In my feedback I was told that there was a consistent structure thought the ephemera, effective use of negative space and that it looked visually professional. However to improve the work he recommended that I experiment with a smaller print to create more negative space on each page.

I decided to make to make the body copy a point size smaller and found that it made a big difference. I noticed that this gave me more space to work with the text, to develop the pace throughout. As well as developing the overall layout I have also made improvements to the type detailing.

In comparison to the previous design I feel as if my ephemera has improved, particularly  in relation to the negative space. I feel as if the changes implemented have made the text easier to read.

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THE YES SHOW

Last week we were invited to attend the CSAD degree show for Graphic Communication and any other subject in the university. In the exhibition we had the chance to talk to the third years’ about their work and the process they went through creating their pieces. I really enjoyed being able to see the third years’ work to get a better idea of what I’ll be creating in two years time. I was really impressed by how professional the work looked and it made me really excited for my future within design.

The three pieces of work that really impressed me were the work by Zuzanna El Tanbouli: Silky Way, Exposing Deviance by Jessica Zschorn and Printed Words by Callum Richards.

Zuzanna’s work impressed me because you can tell she had a clear idea of what she wanted to create so therefore all of her pieces compliment each other really successfully. I thought her imagery was really strong and gave a sense of culture and location, an interesting take on a unique tour guide. I really liked how she used Japanese symbols within her work because it made it seem quite personal and unique.

The second piece of work that caught my attention was Exposing Deviance by Jessica Zschorn. I thought the piece was very unique and the bold colours and quirky imagery  definitely caught my attention. I think that the layout works really well with the chosen subject and it creates a balance between all of the vibrant colours. Her imagery works really well to draw you in to the piece and this definitely made me consider how important it is to create a piece that’s unique and that stands out.

In contrast to the projects above, Callum Richards took a different approach to his Printed Words piece. Using a smaller colour palate he has created a very clear and sophisticated  looking piece of work. The quality of the images really stood out to me as they work well with the nature of the subject.

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Callum Richards: Printed Words

PDP

My first constellation session was with Dr Martin Woodward, on New materialism. Being unfamiliar with the subject Philosophy, I was apprehensive but also curious to start. In my first session we discussed ‘The meaning of the social and cultural body’. I learnt how the social body is understood though the experiences of day-to-day living, for example, being with your family and friends, going to school, learning about different cultures and rules, therefore the body naturally changes and adapts to society. This is used within my practice everyday when I’m learning new techniques, researching different designers and working with other students. The social body is also used In my practice through the way I think, create and sketch. Whilst some students have done foundation courses and studied Graphic Design before coming to university, I have come from doing Art and Design as an A level, therefore my way of working and thinking might be different to others.

Another session we had that really inspired me was ‘How materials and tools hide from view’. I learnt that tools are moulded in practice, for example if you were playing an instrument it becomes a part of you. The way you play the instrument or hear it is an inseparable part to the act. Most importantly I have learnt that the boundary between the hand and tool vanishes whilst you are using it, an extract from Pallasmaa’s ‘The Working Hand’ explains that, a painter paints by the means of the mind rather than the brush as a physical object. Through out the session, my knowledge and understanding of how the object becomes a part of our body, shaping our creative practice. Drawn lines aren’t only recognised by my memories and experiences, but they also express the memory and expectancy of the materials in use.

This knowledge is essential to me as a learner as I am developing my practice and creative skills. It widens my ability and practice so that I naturally experiment with different ways to create and write. I am not yet confident about how to connect the working hand within my practices. I will need to gain a better understanding of the language of materials, to be able to fully realise how my experiences are expressed and relate to my practice. As a next step, I need to research the works of different artist who specialise in how experiences unconsciously shapes our movement, gestures and practices, for example Paul Klee who said that “Art does not render the visible; but renders visible“.

At the end of these sessions we then had to write an essay , using the information we had acquired over the previous weeks. I decided to discuss ‘Body modification’, and what drives people to do it. I split my essay into four parts and gave myself questions to answer for each section. Even though writing the essay was a challenge I found it to be rather interesting, learing and educating myself about the different subjects in more detail.

My second constellation sessions were with Dr Jonathan Clarkson, ‘After Modernism’. In the first session we discussed a variety of artists, their work and the meaning behind the images and techniques. The first image was of Jackson Pollock’s work, a portrait of V.I, Lenin in a cap, 1980. We were asked what we could see in the image and at first is wasn’t very clear. We were then shown another image of the Russian revolutionary Vladimir Llyich Lenin and instantly you could see his face being unravelled from the Pollock painting. The Pollock painting definitely breaks all conventions and rules of the traditional painting. The Pollock painting has the freedom of expression in his paintings compared the Petrov painting which is rather traditional and obeying  the rules of society.

When you put both images together you see that both are forms of propaganda for different countries. The paintings were created in this way so that the difference between American propaganda (Pollock’s painting) and the Russian propaganda (Petrov) was visually obvious.This then links in with Abstract Expressionism where  painters have to show the countries claim to cultural leadership. The artwork is also used as weapon of war, for example spy agencies used artists such as Pollock in the Cold War.

In the following sessions we had brief discussions on Cubism, Minimalism and Surrealism, however I didn’t feel as if I learnt enough about the different movements and their styles, and therefore didn’y enjoy it as much as the first session. What I did enjoy learning about was Fuluxus art. This was something new I hadn’t heard of previously, and was something usually created by musicians, poets and other individuals who didn’t agree with conventional art. It can be created in many different ways, for example, short films with moving images with a distorted and annoying sound effects.

For my constellation essay I have decided to modify “How did the notion of what painting is change during the sixties?”. Instead of discussing how painting changed I am going to discuss how Graphic Design and typography changed in that era. I have started to collect research into what type of things I could discuss within the text. I am also going to use my notes from the ‘Purple Haze –  Channelling Art Nouveau within 60’s Psychedelia’ Keynote session.

Constellation has not only been useful, but it’s inspired me to consider other subjects outside my course. It has helped me within my practice to think about the way I create and to widen my research topics. The sessions have definitely inspired me to think ‘outside the box’ when starting on projects and how my piece of work affects others. I will definitely be applying this to my work in the future. I will explore the many ways of creating and experimenting with different objects/ technology. I find I am now thinking in a different way about my work to before and will definately trying to express my individuality whenever possible.

Changing Faces

Editorial Design

After deciding on an appropriate layout ( two double page spreads and two single pages), I started to place the text and the images into Indesign. Prior to this I decided to pull-out quotes that would be really interesting to base my images around. As well as this I decided to use two of the quotes as my title, “Invisible Fire” and “my solitary fashion statement”.These titles work really well to represent my personal opinion about Anna Lyndsey’s story. I wanted to take a different approach to the design  and create it like it was a fashion magazine, using shades of pink, delicate text and quirky imagery. I wanted to portray how Lyndsey might be using her condition to get attention and therefore making it seem as something glamorous to have.

For my first draft I kept it very minimal, using white background and light pink pull-out quotes (using the pink shade from my images). At first I placed all of the body text in black for consistency, however this made the pages feel too repetitive and safe, so I decided to experiment with changing the body text on my third sheet to pink.

In my feedback I was told that the text and images worked well to create a visual for what I was wanting to present. I was told to place a stand first in my opening paragraph and possibly experiment with more pull-out quotes within the body text to create pace and hierarchy. Another piece of feedback was to experiment with changing some of the pages so that they have pink backgrounds.

In this second draft  I decided to give all of the pages pink backgrounds to see which ones  looked the most visually pleasing. At first I wasn’t sure about the pink because it attracted attention away from the images. I agreed that the third page needed something to make it that slightly more exciting, however because of the larger image on the previous page I thought that I needed to keep one of the pages very simple and clear.

I decided to show my work to some of my peers and asked them how they felt about the pink compared to the white background. I was told that they liked the last page in pink, because it worked well with the placement of the image, they had the same opinion about the first page too. However they agreed that the second page looked too busy with the larger image and the third definitely looked more successful with the white background.

Taking their advice I decided to continue to experiment with the backgrounds, as well as creating more pace within the body text. I then experimented with a couple of other background colour transitions,

To get a better idea of the colour the type setting and size I also printed several copies, making it easier spot mistakes within my body text and to see the quality of my images.

The final design

However none of the designs I had created really stood out to me, so I continued to play around until I ended up with the design below. Personally I think that the design has been very successful, none of the pages feel too busy, there is a clear consistency to each page and they’re not too repetitive.

On Wednesday we had our final feedback session. We were separated into two groups and presented our work so far. In the session I was given some very useful feedback and advice from my group and lecturer, that would help me to complete my editorial design and make each page slightly more exciting and experimental. I agreed with most of the feedback given, so I adjusted my images so that they weren’t too close to the text, Also moved the bottom quote on the first page so that it was clear to read. The advice I found most helpful was to pull out some more quotes from the body text so that it gives it pace and breaks up the paragraphs, this will make it easier to read.

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Editorial Workshop

For this small project we were given 2 hours to create a three page spread based on a provided topic. The Aurora Borealis was the topic for my group so we decided to use the National Geographic website for our information. Whilst searching the website we came across an article that showed you how to find the Aurora Borealis.

We decided to be as experimental as possible with this project and made sure that it was visible within our design. For the first page we used an interesting image that was created of the Aurora Borealis if it was seen as a pattern, we used this as our background and placed the text so that it looked like it was fading on top of the image. We also played around with the hierarchy, making the most important words stand out with a bigger text. We also decided to place tracing paper on top of the second page to give the idea that the Aurora Borealis is not always visible.

Even though our design was rushed in the time given, we were given some positive feedback. We were told, that there is parts of brilliance in the piece but also that some of the pages didn’t work together effectively. We were told that some of the styles made the text hard to read and hard to follow.

This project has definitely helped me and given me a better idea for what techniques I should be using In my new project. I have learnt that it is important to be experimental however I need to make sure that you are able to follow the text and that each page is consistent.

Changing Faces

BRAINSTORMING IDEAS 

After our group tutorial on Tuesday, I left with an open mind and some new angles I could take in my project. We started by discussing the content of the article and how we could create images using the provided information. However I decided that I wanted to take a different approach and create some abstract and unusual images, to draw the reader’s attention and make them  want to read the article to understand my images.

My first idea was to have black and white images of a person holding different objects covering her face. After some consideration I decided that this wasn’t experimental enough for what I wanted to create, because the images were plain and not very exciting!

In the discussion we talked about our opinions on the article and if we thought that the protagonist was telling the truth or not. This wasn’t something that had crossed my mind whilst reading the article, but after discussing how professionals were confused about the condition I was then inspired.

The next idea I had was to create a feminine and glamorous take for the designs and image. I could construct the article so that the reader has to decide if Anna Lyndsey is telling the truth or faking it for publicity. I had an idea to name the article, ‘True or False?’ so that instantly the reader is intrigued to read and develop their opinion. I would then use quirky and feminine images to support my ideas. To create the images I could experiment with collage and floral imagery.

To support this idea I decided to do some designer research that I could use as inspiration. One of the designers I found was Kenya Vyguzov,  a collage artist based in Russia. He is known for expressing himself through mixed media collage and recording the reactions of his personality by the world surrounding him.

As I continued to research different ideas and artists I came across the work of Amy Friend, who explores the relationship between what is visible and non-visible. The artist employs the tools of photography to “re-use” light, allowing it to shine through the holes. Taking the content of the article into consideration I then had the idea of using natural light within my images, by cutting out shapes within my photography pieces. I could also place text behind the imagery so that it shows through the holes, creating a connection between  all the pages. As well as this I could experiment with using different coloured paper so that the colour will show through the holes.

I decided to do some research into typographic posters, to see if I could incorporate image and type. The posters that caught my attention were the ones below by Jens Marklund, a Swedish Graphic Designer based in New York. To create the posters he has taken Helvetica Medium and stretched it by hand using a scanner. He said that this gives his work an “organic result”. I really like how he’s used type and image together, due to the fact he’s taken a different approach in increasing the space on each page.

This project inspired me to create my own pieces of “organic” type, and how I could possibly incorporate my own images. I could possibly create some dramatic, Black and White images of a person and experiment with using streaks of light over their faces. This will then link in to the idea of how Anna Lyndsey is hidden in the dark/ shadows, and her desire to get out into the light.

Typecon01-1

My last idea was to use patterns instead of images, they could be the same patterns throughout or patterns of objects relating to the article. The images below are from two unknown artists, however I really liked the different patterns and shapes created in the images. The first image below made me think of how I could create an image from using print, and decorating the image with text depending on which layout I decide to use. The second image reminded me of a light bulb or the effect fire/ heat has on metal pans. This could be an interesting idea for my imagery as the content of the article is based around her condition and how it can sometimes cause her skin to experience a burning sensation.