Updated ‘Designboom’ ephemera

Since receiving feedback at the end of term one I have made some changes to my ‘Designboom’ ephemera. In my feedback I was told that there was a consistent structure thought the ephemera, effective use of negative space and that it looked visually professional. However to improve the work he recommended that I experiment with a smaller print to create more negative space on each page.

I decided to make to make the body copy a point size smaller and found that it made a big difference. I noticed that this gave me more space to work with the text, to develop the pace throughout. As well as developing the overall layout I have also made improvements to the type detailing.

In comparison to the previous design I feel as if my ephemera has improved, particularly  in relation to the negative space. I feel as if the changes implemented have made the text easier to read.

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Changing Faces

Editorial Design

After deciding on an appropriate layout ( two double page spreads and two single pages), I started to place the text and the images into Indesign. Prior to this I decided to pull-out quotes that would be really interesting to base my images around. As well as this I decided to use two of the quotes as my title, “Invisible Fire” and “my solitary fashion statement”.These titles work really well to represent my personal opinion about Anna Lyndsey’s story. I wanted to take a different approach to the design  and create it like it was a fashion magazine, using shades of pink, delicate text and quirky imagery. I wanted to portray how Lyndsey might be using her condition to get attention and therefore making it seem as something glamorous to have.

For my first draft I kept it very minimal, using white background and light pink pull-out quotes (using the pink shade from my images). At first I placed all of the body text in black for consistency, however this made the pages feel too repetitive and safe, so I decided to experiment with changing the body text on my third sheet to pink.

In my feedback I was told that the text and images worked well to create a visual for what I was wanting to present. I was told to place a stand first in my opening paragraph and possibly experiment with more pull-out quotes within the body text to create pace and hierarchy. Another piece of feedback was to experiment with changing some of the pages so that they have pink backgrounds.

In this second draft  I decided to give all of the pages pink backgrounds to see which ones  looked the most visually pleasing. At first I wasn’t sure about the pink because it attracted attention away from the images. I agreed that the third page needed something to make it that slightly more exciting, however because of the larger image on the previous page I thought that I needed to keep one of the pages very simple and clear.

I decided to show my work to some of my peers and asked them how they felt about the pink compared to the white background. I was told that they liked the last page in pink, because it worked well with the placement of the image, they had the same opinion about the first page too. However they agreed that the second page looked too busy with the larger image and the third definitely looked more successful with the white background.

Taking their advice I decided to continue to experiment with the backgrounds, as well as creating more pace within the body text. I then experimented with a couple of other background colour transitions,

To get a better idea of the colour the type setting and size I also printed several copies, making it easier spot mistakes within my body text and to see the quality of my images.

The final design

However none of the designs I had created really stood out to me, so I continued to play around until I ended up with the design below. Personally I think that the design has been very successful, none of the pages feel too busy, there is a clear consistency to each page and they’re not too repetitive.

On Wednesday we had our final feedback session. We were separated into two groups and presented our work so far. In the session I was given some very useful feedback and advice from my group and lecturer, that would help me to complete my editorial design and make each page slightly more exciting and experimental. I agreed with most of the feedback given, so I adjusted my images so that they weren’t too close to the text, Also moved the bottom quote on the first page so that it was clear to read. The advice I found most helpful was to pull out some more quotes from the body text so that it gives it pace and breaks up the paragraphs, this will make it easier to read.

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Editorial Workshop

For this small project we were given 2 hours to create a three page spread based on a provided topic. The Aurora Borealis was the topic for my group so we decided to use the National Geographic website for our information. Whilst searching the website we came across an article that showed you how to find the Aurora Borealis.

We decided to be as experimental as possible with this project and made sure that it was visible within our design. For the first page we used an interesting image that was created of the Aurora Borealis if it was seen as a pattern, we used this as our background and placed the text so that it looked like it was fading on top of the image. We also played around with the hierarchy, making the most important words stand out with a bigger text. We also decided to place tracing paper on top of the second page to give the idea that the Aurora Borealis is not always visible.

Even though our design was rushed in the time given, we were given some positive feedback. We were told, that there is parts of brilliance in the piece but also that some of the pages didn’t work together effectively. We were told that some of the styles made the text hard to read and hard to follow.

This project has definitely helped me and given me a better idea for what techniques I should be using In my new project. I have learnt that it is important to be experimental however I need to make sure that you are able to follow the text and that each page is consistent.


Matt Harding

Today we had a talk by  Matt Harding a young designer who works as a designer in Halo design studio, Bristol. He started off by telling us how ‘The Devil Wears Prada’ is his favourite film and this lead him to discuss how having a personal opinion and having quirky interests is always important. He also said how important it is to stand by what you believe and share your ideas no matter how bad they are.

Finding gold in a sea of Black & White

I really liked this expression because he was telling us how you don’t always get things right on your first try, you are always going to have to create and search new ways to make things work until you find something that you think is right. As well as this he also told us that “we are all in sales“, meaning that no matter how much we love what we have created  if it doesn’t match what the client ordered then you will need to change it. You need to remember that as a Graphic Designer it is important to sell yourself, so everything you create needs to be shown in either a website or a physical portfolio. He also told us that being yourself is by far one of the most important elements to get a job, because they are hearing you not your portfolio!

Matt also discussed with us, what he’s being doing since he graduated and it was really interesting to see his contribution to the industry and made me consider this could be me after I graduate. He definitely had a very bubbly and quirky personality and  was very proud of what he has achieved over the years.

One piece of work that I really liked was the ‘Butcombe’ Beer brand, where they had designed the covers for all the different bottles. Matt told us how he collaborated with an illustrator to draw the different illustrations on the bottles. This lead to him discuss how you always collaborate with different people in the design Industry, showing you why having a confident and enthusiastic personality is so important.

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Today I presented my Baskerville typeface poster. We all placed the posters on the wall and in partners gave feedback on our work, three points about what was positive and one thing we could do better. My partner thought that the background of the poster was a strong feature, and that the paragraphs are well structured.


*Don’t make the logo to big, keep it to a minimal size.

* Leaving white space is always effective.

* Always make sure to cut at the bleed to make the poster tidy.


* Background letters should be all grey to give the poster depth.

* The main title should be smaller to fit the page.

* Leave more space between paragraphs and letters.


Before feedback
After feedback