Portfolio development

I wanted to keep my portfolio quite minimal so that the design wouldn’t distract the viewer away from my projects, as well as keeping to a consistent colour scheme. My first idea was to create a repetitive pattern that I could use as a consistent background throughout my portfolio. However after playing around with the pattern I felt as if it didn’t compliment my style of work and that using imagery would work better to express my personality.

I wanted to use imagery to make my portfolio more personal to me, I decided to use images I had taken on my trip in Morocco because they were strong and exciting. I believe  that the images complimented the pink colour elegantly and gave me a constant theme throughout. I decided to change the opacity on the pink shade on some of the pages to create depth and make sure that it wasn’t taking any attention away from my work.

 

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Design Process

After the last meeting our clients asked us to send our work to them as a pdf so that the whole team would be able to review the work and give feedback. The feedback was very useful, I was happy that they could see how the designs could work in practice, however they suggested a couple of helpful changes that I should make;

  • They suggested the idea of slightly changing the ‘mouth’ illustrations so that they were less ‘scary’ to some viewers, whilst they understood not everyone has perfect teeth they would like see the designs altered.
  • The second piece of feedback was to include the word ‘cancer’ in my slogan to test to compare.
  • Lastly they wanted to me to see if I could place the ‘Teen’ between the index finger and little finger and the word ‘spirit’ under the wrist, using the handwritten style.

My ideas

After the second meeting we discovered that the client liked the idea of having hand written type alongside the digital text, so I decided to experiment with different ways of how I could include a handwritten type. Below, I created the writing by hand and then using Illustrator to make it digital. I decided to experiment using different colours for variety as they also liked the idea of sticking with the teen cancer colours.

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From my feedback it was clear that the clients preferred the thicker text and wanted me to experiment with how it would look placed on the ‘hand’ logo. I decided to place the text in different ways to see which one was most effective. After asking my peers for their opinion on which one worked best, I decided to use the logo with the text slightly slanted between the fingers ( Bottom right), using the red outlined illustration (Top left).

TEEN SPIRIT9In my feedback, I was told that if they were to use my work they would use the hand logo as their main logo, for posters and stationery. and they would use the mouth illustrations for different events. As their main persuasive posters I used the slogans “it takes more than one voice to make a difference” and “lets help make a difference for young people with cancer in Wales” to include the audience and make them want to make a difference. To create constancy I decided to use the hand illustration as the background pattern.

Teen Spirit updated2

In order for them to see how the work would be used I decided to create and example of how letter heads, business cards and compliment cards would look using the colours, logo and pattern. Teen Spirit updated3Teen Spirit updated4

Using the feedback given to me I then decided to create the event posters using the mouth illustrations. I changed the illustrations slightly so that they included more teeth and looked less scary to viewers. The first poster below would be the main poster and depending on what event would be taking place, the background colour could change. The posters would include the slogan “It takes more than one voice to make a difference” as well as including the name of the event and information. Teen Spirit updated5

As part of the persuasion I decided to look at the ways I could draw people to the events without using posters. I decided to experiment with placing the illustrations as stickers in public bathrooms, events, shops, bars and schools/ universities. The stickers would be placed on mirrors so that people would be able to take pictures of themselves with the mouths over their faces. This would then remind people of the different events and the cause and make them want to take part and volunteer.

TeenSpirit 4

Another idea was to create badges and stickers that could be handed out at events, in schools, fresher fairs and could be worn by the team. Teen Spirit updated6

Teen Spirit – Design Process

In our second meeting with the clients we had started to create some work to give them an idea of the approach we were all going to take. We also had a chance to speak in more depth about what they needed from us. We discovered that ‘Teen Spirit’ didn’t have a brand identity, therefore we were going to need to create an identity for them before creating  persuasive designs.

I had decided to create a set of illustrations that would work alongside the slogan “have your say with ‘Teen Spirit'”. The illustrations are decorated in the colours used on the ‘Teenage Cancer trust’ website and logo and they can be used over several platforms. I created the designs first by hand and then put them through Illustrator to make them digital. My reason behind creating these designs was to make their brand seem youthful and fun, to show people that if they join this group they are not only making a difference,  they are having fun and working with others to put a positive spin on the subject.

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My second idea was to create a hand symbol as a logo, this logo would change colour depending on what platform they would be using it.  In the meeting we discussed how they create different events, for example, a glitter ball to raise money for the charity. My idea was that the colour of the logo could be changed for each event, so that people could understand what type of event will be taking place. Again I created this logo by hand and then digitalized it using Illustrator. The symbol I have used is usually related to partying, youth, rock and is relatable to all ages, therefore I thought it would work well for the target audience and presenting a positive spin on the brand.

TeenSpirit 8

Animal Farm – Design process

Over the Christmas holidays I decided to play about with some hand-made prints, using  lino cutting tools and ink. My initial idea for the book cover was to create something unique and minimal, using dark colours and gritty font. I also wanted to stay away from creating anything with a pig on the cover! However starting out I was stuck on how to create a cover which gave enough information about the plot without using an image of a pig.

Using my lino cutting tools I created a print of a pigs behind, I thought this would create a sense of humour  which contradicts the themes of the book. I created five pigs, four in black ink and one in red, to represent the leading pig Napoleon.  To create the type, I used oil paint and sketched the letters quite roughly. after placing the images and type into illustrator I was quite happy with the quality of the images and started playing around with how I would place them onto a cover. I also experimented with different background colours and converting the black colours to white.

At first, I was very happy with the outcomes and I wanted to keep experimenting with my lino cutting tools. However after asking my peers for their opinions on the work, they said that the cover was quite boring, which made me think that I needed something more unique which gave my own personal stamp on the work.

My next idea was to use screen print to experiment with mixing different colours. I started by creating one page full of red, white and black ink mixed together to see what unusual patterns I could create. In my opinion all of the colours were very overpowering and if they were to work they would have to be scaled down. I decided to create a stencil of pigs feet print and place that on the screen, so that the mixture of colours would show in the form of trotters.  After scanning the image onto my laptop I noticed that the colour of the paper had slightly faded and become more of a beige, yellow colour, it reminded me of a classic, old-fashioned book. I want to play on this idea, and decided to create a new type using my handwriting.

To create the type, I wrote the title ‘Animal farm’ several times on paper until I found one I was really happy with and was also easy to read. After placing the image and all of the provided text I felt as if the cover was visually pleasing however again it wasn’t giving you a sense of the story or any metaphorical imagery. animal farm trottersI decided to look into the themes of the content once again, to find if I could take a different approach with the imagery on the cover. One theme that stood out to me was ‘produce’, in my opinion this is one if the main reasons that the animals decided to protest  in the book. The animals are tired of being used for their produce, it says in the book  that “Man is the only creature that consumes without producing”, this inspired me to think about greed, which is another main theme of the book. I decided it would be really interesting to create a minimal image that was metaphorical and showed humans greed all in one.

I decided to picture a plastic bag, representing a butchers bag, filled to the brim with meat. I would also have sausages bulging out of the bag to suggest how full it is. After taking several images of the bag, I decided to play around with the hue starvation to see what unusual effects I could create. I decided to create  blue background because it reminded me of something cold and mysterious, which I think worked really well with the metaphorical idea.

However, after having a group tutorial I was told that the first thing that came to their minds was the American Flag, which has no relevance to the story. I was told that the font worked well with the image, the elegant type and the harsh image contradict each other similar to the large contraction which is suggested in the book’s plot. Overall I was happy with the idea, however I wanted to change and experiment further with the layout and colours of the cover. Animal farm bag

Keeping the same idea and style, I decided to re-photograph the image in a more professional setting, so that there weren’t any visible lines behind the bag. I decided to have a gradient behind the image to create depth and to pull all of the focus onto the bag.   I decided to keep the elegant type, placing the title ‘Animal farm’ the top and ‘George Orwell’ at the bottom. what I liked about this layout was the clear sense of hierarchy, the bulging sausages are as if they are leading you down to read the author’s name.

On the back, I decided to play around with the text so that it was tidy, and that all of the quotations were in italics. I also created the provided text using my handwriting  so that there is a clear connection between the front and back cover.

Cover 33

 

Changing Faces

Images

After creating my layout, the idea behind my imagery changed and I wanted to create something quite unique and quirky. I had the idea to use feminine and simple colours to represent how Anna Lyndsey could be using her condition as way to get attention and so this can be seen as something quite glamorous. As well as this I decided to use this particular colour scheme because it made me think of flesh and skin, which is two important elements within the article.

Whilst creating my layouts I also decided to pull out quotes that stood out to me and that would be interesting to base my images around them. I believe my images are very implicit and they definitely make you question why I decided to create them this way. As well as this the implicit images grab your attention and make you want to read the article to understand their meaning.

To create the images I took several portraits of my friend, and then put them through Photoshop, adjusted the grayscale, contrast and brightness. Once I was happy with the images I then used a mixture of oil paints and ripped paper to create the unusual textures. With the first image I wanted to include the element of burning, I decided to burn a hole over the face in the portrait and then place that on top of the textured paint, to give the gruesome feel of raw skin.

I am very happy with the images, they’re all quite consistent and they go with the quotes successfully in my opinion. However I could have used better lighting to capture the images so that the different effects are shown more effectively in some places.  I also believe I could have experimented with more ripped pages and collage within some the images, for example I could have used more pictures of eyes in the last image to show the psychological effect even more.

“Invisible fire,” & “my solitary fashion statement”

maris burnt

“with a girlfriend who is rapidly becoming a freak.”

mars 2nd maybe

“the power and intensity of a laser”

maris 34

“physical, pharmacological, psychological.”

maris last

Political Ephemera

Race Equality & Civil Rights

Group Installation

Today’s task was to create a piece of Political Ephemera using various media, keeping to the same themes as our own Manifesto. We started by searching BBC news to find the top stories involving Civil rights and discovered that the controversy around Donald Trump really stood out to us, especially the idea of Trump wanting to ‘build a wall’ separating America and Mexico’s borders.

Our first idea was to create a series of posters, using only two colours and inspired by Pink Floyd’s ‘The Wall’ album cover (Shown below). The idea was to screen print a brick wall pattern on a piece of A3 paper and then use a powerful, yet simple quote or sentence to be printed on top of the pattern.

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However after a discussion with our tutor he made us think of how we could potentially create more of an installation using the idea of the ‘wall’ and our posters. We came up with the idea of placing the posters behind a hanging  sheet, that had the brick pattern painted onto it. We would then cut out two holes at eye level, so that people could look through the holes to see the posters behind.

This idea was developed further, considering the audience, space and time available. I came up with the idea of placing the posters in a dark box that was decorated with the ‘brick wall’ pattern. We could then cut out two holes in the front of the box so that people could view the posters inside, completed with a light coming in through the top.

Whilst creating the piece we then came up with the idea of changing the posters inside so that they were positive and colourful, similar to the ‘Anti-War’ posters that were created in the 70’s. The idea behind doing this was so that the installation was now seen as a metaphor, it makes you consider what side do you want to be on. It also shows the viewer that you have to look past everything to see the bigger picture.

Overall I am very happy with the outcome, I think that the group worked together really well to plan, create and develop the piece. It got me thinking of how I could create this installation so that it would be much more interactive, possibly placing the work on a street where people would physically pull out bricks from a wall, revealing and animation, posters or a single image that would inspire and get you thinking!

The whole project has definitely inspired me to think more about whats happening today and how my designs and ideas can be communicated to help and encourage others.

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Afterlife – Designer Discussion

Government Digital Service by Stephen McCarthy

Yesterday Stephen McCarthy, a designer based in the Governments Digital Service, came in to discuss his work with us. His job was to improve the way people interact with the government, through making substantial changes, building things, using code, spotting problems and working collaboratively.

He told us that there used to be many government websites and this started to become confusing, so they decided to replace all the websites with just one (“Gov.co.uk”). With every page they made sure it had a purpose! He told us that they experimented with using different symbols, and eventually people would start referring to the  symbols and seeing them as different categories. However people started to get confused thinking that the symbols would lead you to a different page. To solve this problem, they made the website as basic as they could!

Using the same idea as Beatrice Warde had in her book ‘The Crystal Goblet’ 1932, she said that typography should be simple and clear. The design company now considers, the words, typography, layout, visuals, physical space, time and behaviour, all to make the website as easy as possible to use. McCarthy also told us that “Words are the service” so its important that all the information on the page is accessible and simple, whilst also using the fewest number of typographic styles needed on each page!