Changing Faces

BRAINSTORMING IDEAS 

After our group tutorial on Tuesday, I left with an open mind and some new angles I could take in my project. We started by discussing the content of the article and how we could create images using the provided information. However I decided that I wanted to take a different approach and create some abstract and unusual images, to draw the reader’s attention and make them  want to read the article to understand my images.

My first idea was to have black and white images of a person holding different objects covering her face. After some consideration I decided that this wasn’t experimental enough for what I wanted to create, because the images were plain and not very exciting!

In the discussion we talked about our opinions on the article and if we thought that the protagonist was telling the truth or not. This wasn’t something that had crossed my mind whilst reading the article, but after discussing how professionals were confused about the condition I was then inspired.

The next idea I had was to create a feminine and glamorous take for the designs and image. I could construct the article so that the reader has to decide if Anna Lyndsey is telling the truth or faking it for publicity. I had an idea to name the article, ‘True or False?’ so that instantly the reader is intrigued to read and develop their opinion. I would then use quirky and feminine images to support my ideas. To create the images I could experiment with collage and floral imagery.

To support this idea I decided to do some designer research that I could use as inspiration. One of the designers I found was Kenya Vyguzov,  a collage artist based in Russia. He is known for expressing himself through mixed media collage and recording the reactions of his personality by the world surrounding him.

As I continued to research different ideas and artists I came across the work of Amy Friend, who explores the relationship between what is visible and non-visible. The artist employs the tools of photography to “re-use” light, allowing it to shine through the holes. Taking the content of the article into consideration I then had the idea of using natural light within my images, by cutting out shapes within my photography pieces. I could also place text behind the imagery so that it shows through the holes, creating a connection between  all the pages. As well as this I could experiment with using different coloured paper so that the colour will show through the holes.

I decided to do some research into typographic posters, to see if I could incorporate image and type. The posters that caught my attention were the ones below by Jens Marklund, a Swedish Graphic Designer based in New York. To create the posters he has taken Helvetica Medium and stretched it by hand using a scanner. He said that this gives his work an “organic result”. I really like how he’s used type and image together, due to the fact he’s taken a different approach in increasing the space on each page.

This project inspired me to create my own pieces of “organic” type, and how I could possibly incorporate my own images. I could possibly create some dramatic, Black and White images of a person and experiment with using streaks of light over their faces. This will then link in to the idea of how Anna Lyndsey is hidden in the dark/ shadows, and her desire to get out into the light.

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My last idea was to use patterns instead of images, they could be the same patterns throughout or patterns of objects relating to the article. The images below are from two unknown artists, however I really liked the different patterns and shapes created in the images. The first image below made me think of how I could create an image from using print, and decorating the image with text depending on which layout I decide to use. The second image reminded me of a light bulb or the effect fire/ heat has on metal pans. This could be an interesting idea for my imagery as the content of the article is based around her condition and how it can sometimes cause her skin to experience a burning sensation.

Changing Faces

Layout

After gathering my editorial design research as inspiration, I created 15 layout designs to use in my project. I have done a variety of 3 double page spreads and 2 double page spreads with 2 single pages. With every layout I have made sure that there is enough negative space available, this keeps enough room for the text and images to be clear and effective. I have also experimented with different ways I could place the text, images, page sizes and columns.

The first layout is of a 2 double page spread and 2 single pages. Three of the pages will have an image covering the whole page, decorated by a quote which will be placed in the centre of each page. I have decided to use 3 columns for this layout and have all the text placed within the middle column to show consistency. However this article includes a lot of important information, so this type of layout will restrict the amount of text I can place on each page. If I was to use this layout I would have to consider changing the structure of the article.

The second layout is an example of a 3 double page spread, again using 3 columns. Different to the first layout  it will include more space for information and leave enough room for my images. On each page there is a lot of negative space left to experiment with, including space around the images for added text or quotations. However this layout is really simple, for this project I want to be as experimental as possible. The third layout again is very simple.

Different to the previous designs, for the fourth layout, I have decided to experiment with having smaller pages within booklet. This design will include three pages of images, with text placed on top. It will also include three pages of information, placed within columns of 3. Similar to this the fifth layout will have four smaller pages,  two of them will have a shared image, and the others will include information.

The next layout is very simple and very clear. The 3 double page spread will include four pages of image, some will have quotes or text overlapping and the last page will have 3 columns of text. However, similar to the first layout I might not be able to place all of the information on the page, so I would have to deconstruct the article even more. Taking his into consideration, I then created another layout ( layout 7). The 2 double page spread and two single pages will have 3 columns, however two of the pages will be filled with text, leaving the other pages for images and important quotations.

The eighth layout is very abstract in my opinion, it includes many different layers and quirky ideas. Similar to the others It has 3 columns, on the first page the text, heading and image will be placed within the middle column. The second page will have three columns full of text and then the third will only use the middle. I will then have one whole page of image followed two other images on the next page. Any negative space left in this layout will be used for placing quotations in interesting ways. Layout nine is similar to this.

Ten and Eleven are two of my favourite layouts. They both include smaller pages, which breaks up the booklet, making it more fun and abstract. I have decided to use 3 columns so that I am able to get more information on a smaller amount pages, so that I have more room for images and quotations.

The layouts on this page are all very similar, they will allow me to include a lot of text and images to each page. What I like most about the designs on this page is the use of using a line across the page, this will help me place all the information below it, to create negative space on the top of each page.

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I will now go on to do some further research into the topic of my article and possibly consider deconstructing the text even more, so that I can then decide on which layout will work best for this project.

Changing Faces

Typographic Detailing & Layout


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For the first part of yesterday’s session we had the chance to go around and look at the different books and magazines that were laid out for us. The first magazine I looked at had a lot of information placed on each page, and around 2-3 pictures. They have kept the layout and colours of the print very basic. This article has inspired me to keep my project as simple as possible, because this way I will be able to include more information without making it look too busy.

Different to the previous magazines the ones below show a variety of different layouts, ideas, colours and interesting pieces of photography.  I enjoyed looking at the different magazines/ books and I have definitely gained some new ideas for my project.

After looking at the different books/ magazines we were then set a task in pairs, to create a layout using text provided. Within our layouts we had to consider how the text would be placed on the page and how many columns, we had to consider the heading, subheading, Hierarchy, Indentations, rag and include any quotes that we could find that stood out within the text. This was a good way to practice using typographic detailing and helped me refresh my memory on how each one is used.

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However whilst creating the piece, my partner and I discovered that we had spent too much time working out how to set the text and less time focusing on the other important things, like the page size given in the brief.

The article – Concept and Text

The article I’ve chosen to revolve my project around it the article by Ed Caesar, ‘A Decade Lived In the Dark’. The article discusses “Anna Lyndsey’s memoir of extreme light sensitivity”  and how “doctors have doubts about her story”.

The main message in the article is about how Anna Lyndsey raises awareness about light sensitivity and discusses what it’s like to live with this condition.  In 2005 Anna was shocked to feel her face burn whenever she came into contact with light. At first she thought that fluorescent light was the problem, however she soon discovered that it was much worse.

There are a variety of different themes within the article:

  • There is a serious theme to the article, it discusses Anna’s disorder and it tells us how professionals have reacted to it.
  • Humorous – In the memoir by Doubleday, “Girl In the Dark”, it discusses her condition in a humorous way, for example “the injuries that result from having sex in complete blackness”.
  • Dark.
  • It makes you sympathise.
  • Gives a sense of Hope.

Key Quotes:

  • “Burned with invisible fire”
  • The power intensity of a laser”
  • “Totally in the black”
  • “…back to the light”
  • “silent, drinking in the absolute black”.

Changing Faces

The Brief

For our next project we will be developing a piece of editorial design surrounding our chosen article, using the skills learnt over the two previous terms. I have decided to use the ‘A Decade lived in the dark’ article, because straight away I could start to imagine different ways I could create my design/ layout and what type of images I could use within the project.

Editorial Design Research

Below are examples of five different editorial designs, which I have decided to discuss and use as inspiration for my next project.

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The design above caught my eye straight way, I thought that this type of style would be interesting for my project.  The simplicity of this layout and the contrast between the bold colours draw you in to this piece. What is especially of interest about this design is how they were able to place a large amount of text on each page, without making the design look busy. They have placed the text abstractly on each page using columns, in some places they have layered the writing. The design will work well for my piece due to the amount of information it will allow me to enter without jeopardising the aesthetics of my design.  On the other hand, I would like to include more photographs within my design, as the design above tends to focus more on the text.

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For this project I want to experiment with different sizes and see how I could make the layouts more interesting. This editorial design is a perfect example of a quirky design layout, photography, typography and text. The design stood out to me straight away especially the use of delicate colours and abstract images. The difference in page sizes definitely stands out and in my opinion it makes the magazine more fun and interactive, this is something I would like to use within my project.

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The main element of my new project will be photography and the layout above will allow me to incorporate this in my work, as there is a number of negative space which makes the images more visible. However this design is restrictive and I will need to be creative when considering layout and adding text.

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Out of all the designs, this layout caught my eye the most because of its strong photography, basic layout and unique type. For my article I think that using strong images is an important element, to be able to communicate its content through image. What I find most interesting about the images in this piece is that they’re not all visible, they have created different patterns using the images. They have left plenty of negative space on each page so that the images don’t take any attention away from the text itself, for this project I need to make sure that the text is as important as the images.

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I chose this editorial design because it’s different to the others above. Instead of using colour, they have kept a minimal colour palate and keeping the design simple and fresh. What stands out most to me about this design is how they have used abstract images, all in black and white to match the text. Similar to the other layouts they have also decided to layer the text over the images, and I think that this works really well.  The image have been faded slightly so that the text is more visible, as well as this they have left plenty of negative space on the other pages so that when the designs are put together the pages don’t look too busy.

Afterlife

In today’s afterlife session, we had a talk by Elbow Grease Magazine who informed us about their work, discussed how they started out as a company and how they plan to expand their business. We were introduced to Tom Sydenham- Art / Creative Director, Josh Gobbatiss – Editor/ Writer and Jon Sinfield – Business Manager. Tom began by discussing how he wanted to create a magazine that communicated a connection between business and art. He started working for a Science Magazine, however he found it difficult to relate to the content, so this inspired him to create something that he could relate to and show off his work to its full potential.

He created a new magazine and he told us that we should always take opportunities and to know when to take advantage of them. To make the magazine really effective he needed a good writer to help with the different articles, so he asked Josh to step in as his Editor/ Writer. He also told us that he asked different Illustrators to come up with their own designs on some of the pages. This lead him to advise us how important it is to work collaboratively because others have different qualities that they can bring to your work.

“Having a strong grid and two beautiful typefaces”

The main purpose of this magazine is that they didn’t want it to be a valuable item, they wanted it to look creative but also communicate how this is a magazine you can “roll up and stick in your back pocket”. The title needed to be playful but also fit the magazine’s image, so they came up with the name ‘Elbow Grease‘ because it was something that everyone could relate to.

Tom created a video to promote the magazine and got his friends to help. Even though he was on a low-budget and the video isn’t of the the best quality, he has been successful in communicating the magazine’s purpose.

“Make use of your resources”

They told us that it is important to always make use of your resources, especially if you’re working on a low-budget. Always ask your friends or people you know to help you with a project or give you advice, because everyone has a different viewpoint that they can share with you. Following this. their newest member Jon, who is their Business Manager gave us a brief talk on the business side of the project and how important it is to get noticed!

Whenever you are starting a project like this, he told us to ask ourselves; Can you make money? What’s your budget? Do you have knowledge of the market? who’s your target audience? and where do you fit in? 

Jon discussed how important it is to organise different events to get your name out there or go to different stores/cafe’s and ask if they will sell your work. They told us how they asked different places if they could host events, to be able to get everyone in the room together, this way they were able to gain feedback from different people with creative backgrounds and even some without.

I really enjoyed listening to the discussion today and I feel like I have learnt a lot about the business side of a project, as this isn’t a topic I know much about.  They have taught me how important it is to get involved whilst you’re starting out in the creative industry because this way you can show people what you’re capable of and you are able to get your work noticed. They have also opened my eyes to the possibility that you may fail doing a project and how I should learn how to prevent it if it were to happen.

 

 

Exhibition layout & Animation

Once we were happy with our project, we then had to start creating a layout for the exhibition ( keeping the app and card game separate).  We decided to keep each page as simple as possible and leave plenty of negative space so that the work is communicated effectively and clearly. However, we faced some problems whilst printing our ephemera. We started to notice that the colours on some of the boards were too light and mistakes were starting to show in our designs.

After printing out our game cards, the writing displayed on our yellow set wasn’t very visible so we decided to change the colour and make the writing noticeable. We changed the colour to purple so that the bright colour will help catch your attention, work effectively to communicate the facts written on them and go well with the rest of the set. We also discussed with our tutor about how we could go about sorting our layout, he recommended that we condense the work into three pages for each piece. I thought that the changes worked really well and made our work look effective once it was all hung up. We kept the layout minimal and even considered the colour of the pins and clips we used to hold the work in its place.

I really enjoyed being able to bring all the work from our project together and see how our ideas have developed over the past weeks. Considering that some of our group members were unable to come in, as a pair, I think we have worked really well to create two successful pieces of ephemera, that work really well alongside our animation. Personally I wouldn’t change anything with our ephemera, however I would like to see how it could be developed on a bigger scale. On the other hand, after watching our animation on the screen it made me think of how we could have changed some of the scenes, for example we could have removed the end scene with the grave stones and  have our ‘Butt head ‘ title pop up without anything behind it. This would help draw the audience’s attention to the title,  making it easier to read.

I have learnt many new skills from this project which I will be able to develop  throughout my time in University and after. I have learnt how important collaboration is whilst undertaking a project as big as this in such short time , because you are able to brainstorm ideas and create really effective work on a much bigger scale. However It is also important to consider that not everyone in the group will pull their weight or turn up, so sometimes I will have to challenge and push myself even more.

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Final completed Animation

Dalton Maag – Typography Talk

What lies beneath

I was privileged to have attended a talk on Typography by the company Dalton Maag. We were introduced to Bruno Maag and Tom Foley who talked about some important facts about their lives and their passion for Type. Bruno Maag is originally from Switzerland who had an apprenticeship as a typesetter for the Tages Anzeiger, Switzerland’s largest daily paper, before  becoming chairman of his own company ‘Dalton Maag’.  Tom Foley studied Graphic Design at Limerick University, Ireland, before going to complete a Masters in the subject at Central Saint Martins, London. Foley now works for Dalton Maag as a Creative Director.

Bruno began the talk by giving a brief history of where Type originated and how over time type has been changed and modified to different cultures. I found this to be very interesting and it was clear that Bruno was very passionate about this subject. However what I found to be most interesting was the core of their work, their Custom Fonts, their work on Logo Refinement, Library Fonts and Font Modification.

They started by discussing their work for the company ‘Lush’, and the process behind creating a handmade typeface. Lush hosted a writing workshop and tested out many different handwritings to see which one worked best for that company. Once they had the type they preferred, they asked Dalton Maag to digitalize and refine the typeface so that it would show on their websites and any other online use. Dalton Maag succeeded to create this unique typeface so that their brand identity is recognised globally.

They then went on to discuss their work with Intel, and how they went through a process of re-branding over four years. When Tom first got the project it was clear that the company’s identity was rather dated, so he knew straight away that it needed to be more consumer friendly. Using their research strategy, Ideation, Design Concept, Concept refinement and Execution they started on the project. After learning about the design strategy behind each typeface, I was completely mesmerised. For every typeface they have not only considered the style, but the file size, Kerning, Hinting, how it would look on different forms of technology and even how it would look in different languages. They must also consider that if they make one simple mistake it could cost them a lot of money to fix.

Bruno and Tom finished their talk with some important advice that you should always consider before starting a project or working with a consumer. Even though I learnt a lot from the points, the one that influenced me most was, to always be aware of your target audience. This is something that I was very much aware of  throughout my most recent project whilst creating a campaign for young children. You also need to consider different cultures, especially within Typography, because some countries have different rules of practice for what they can or cannot use.

I have definitely been inspired by Bruno and Tom, their clear sense of passion for the subject made it even more worthwhile. I now have a better understanding of what it takes to create  different typefaces and how much work, time and effort  has been put into the creative process. I feel like I have a whole new perspective on how I see type being used for different brands, and how changing the font of a company can give it a whole new look!