For my next project ‘Persuasion’ we were given our own brief which we had to create. i decided to use ‘drink aware’ as my client, as their campaign is to encourage people to make better choices about drinking and give them information about abusing alcohol. After researching their website and the work they had already created I noticed that the designs were very similar and quite formal. My idea was to create a branch that reached out to students and young people, creating work that was appropriate for them. The work would then go on to be installed in bars/clubs and any other alcohol related event.
Name and contact details of Organisation or Client:
Project title or mission statement:
‘Helping people make better choices about drinking’.
Ffion Eleri Hughes
1. Background / Overview:
Abusing alcohol is extremely popular amongst university students, affecting those students who are unsure of their limits. Being a university student myself I realised that there aren’t many campaigns targeting the dangers of alcohol as much as there are posters promoting nightclubs and drinking establishments.
2. Objective. What is the goal of the campaign?
For this project my challenge is to encourage people to think more about how abusing alcohol can affect their lives and those around them. The goal is to target young students or any young people to encourage them to think about how much they drink. The name ‘Messy Heads’ is suggesting how some individuals might be confused about their limits or confused about the truth behind abusing alcohol, as well as considering those who might be pressured by their peers into drinking too much.
3. Target audience: who are we talking to?
In my project I will be targeting young people, those who are university students and those who are about to join. To really connect with this audience I will use images of university students/ young individuals so that it’s more relevant to them.
4. What’s the message?
The message behind this project will be to show students / young people that they might not be the only ones confused about their drinking limits and to show the reality of abusing alcohol.
5. Possible solutions?
After researching into ‘drink aware’ the work they use is based on information and facts. To create something different for this company I intend to use strong imagery and colour.
6. Phases of creative development
Phase One: INSPIRATION – IDEATION
I will be collecting my research from websites, posters and any short films that have been created about the effects of abusing alcohol. As well as this I will be doing research into colours that stand out and strong imagery.
Phase Two: CONCEPT Review, edit and focus the research, find common themes, create concepts for a range of possible approaches, gather feedback.
Phase Three: PROTOTYPE:
Develop on concept in more depth and create a prototype… include any mandatory elements such as the logo and website address. Gather feedback. Your prototype should help you to test the idea in context and to better understand the audience experience.
Phase Four: REFINE AND DELIVER: Present ideas to client.