Group Tutorials & Designboom

This morning we had a group discussion with Neil Angove, who started by discussing the difference between Graphic Design and Graphic Communication. We discussed how both subjects bounce off each other, for example to be able to communicate a message to someone you need Graphic design to portray this purpose. Neil also told us,

“When you begin a project, always begin at the end”

This quote is very relevant to the project I’m currently doing as it makes you realise how important it is to find an idea and then adjust the idea as you continue to experiment with different techniques.


  • Creative Designers/ all creative people
  • Do research into Designboom to see who is their target audience & also familiarise with the company. It is very important to understand to who you are communicating as this will influence your creative choices and design ideas.
  • Important to give your own personal touch to the work, using graphic design to show your unique talents and abilities. This is important to this type of target audience because you need to be as experimental as possible.
  • Whilst also considering the target audience it is important to consider why you are communicating and how you can attract and inform the audience.

Who is Designboom?


I found the group tutorial to be very helpful and inspiring and I now have a better idea to what it is i should be considering whilst creating by booklet. I decided to do some research into ‘Designboom’ and see what they’re all about!

It was founded in 1999 and is now one of the most popular architecture and design magazines in the world. The company is based in Milan, Beijing and New York and has gained a global reach of around 4 Million readers and 450,000 newsletter subscribers. Primarily the business is revolved around digital publication, whilst trying to bring together professional and young creatives. The company works hard to publish the latest news, key issues and unearthing the best projects before you can find it anywhere else! In the 16 years the company has released over 43,000 articles of useful information/ Interviews/ Studio visits/ Documentation/ Reviews/ Exhibitions/ Books and Historical surveys. They have also helped some of the worlds most respected companies to communicate their work and themselves to the audience.

Information and image from Designboom Magazine.





Design Festival Research

London Design Festival


MINI LIVING ‘Forests’ Installation by Asif Khan

“A three-part installation that explored architectural solutions to urban living as part of the brand’s MINI LIVING project. Three forest bathing spaces filled with plants were inserted into Shoreditch’s busy city streets, offering locals places to connect create and relax.”

2016 : Beloved by Tabanlıoğlu Architect

“Istanbul-based architecture firm Tabanlıoğlu Architects brought Sabahattin Ali’s classic 1943 novel Madonna in a Fur Coat to life on the bridge over the V&A’s Medieval & Renaissance galleries.”

Designer Souvenirs at the V&A Shop

“The London Design Festival and the V&A have collaborated with leading London-based designers to create a collection of contemporary, design-led souvenirs celebrating the capital.”


Graphic Design Festival Scotland



“Within our International Poster Exhibition this year we curated a library of books from carefully selected publishers, which provide more details on the broader context of poster and graphic design.”




“I am aware that it is the designers of my generation and the previous one who are responsible for the saturation of the high street with meaningless design.”

Aboud is one of the best known creative directors in fashion and beauty, and is co-founder of the creative studio ABOUD + ABOUD. The Dubliner has had a relationship with designer Paul Smith for over 25 years which gave him a control over the look and feel of the brand that is unique in the fashion world.


Designers Research

Eike König

Information from


“I was not really a “cool creative” when we first met. I was a rather shy and thoughtful guy who had major doubts about his abilities. It was not clear how I could fit into that rigid system of success.”

Eike König is the founder and creative director of HORT Berlin and professor at Koenigsklasse, HfG Offenbach, University of arts. In a conversation with the Tea & Water communications consultancy he discussed his life history. His farther was an architect and  taught König to avoid any decorations, to learn discipline and to work as hard as possible to enable progress. However his grandfather was much stricter and pushed him to learn how to weave carpets and read books from his library, books that illustrated a romantic perspective of his early life as a prisoner of war.

Politics had a very important role in König’s life, with him being a child in the time of the Cold War and his parents being quite interested in the matter. His parents owned many magazines filled with info-graphics  describing the state of the world. This intimidated and also fascinated him especially the power of the tiny graphic illustrations. He said that this was one thing that pulled him towards Graphic Design.


Connection between music and Design

“Listening to records was a ritual: removing the record from its sleeve, lowering the needle into the groove, and finding a comfortable spot; then listening to the music and studying the design of the record cover.”

König had a very strong passion for music, that started after discovering ‘StormStudios’ Design agency, formed in the early 1990’s by Storm Thorgerson.  They were a team of freelancers, who created designs for many diverse projects including exhibitions, company logos, websites, typefaces, books and airships, and designed album covers for bands such as Pink Floyd, Muse, Biffy Clyro, The Steve Miller Band, Ian Dury And The Blockheads, Pendulum, The Cranberries, The Mars Volta, Alan Parsons and many others.

Some examples of their work.

He also went on to design flyers and posters for various people, Fedi Choukair being one of them, who was connected in the Frankfurt club. From this König gained and internship at logic Records, and then became the labels art director.

“Design was a craft; the perfect communication between brain and hand. All of a sudden I had the opportunity to use cutting edge technology for my work. I was in love with the unlimited potential of this new world.”

HORT Berlin

He mentioned that his team in HORT is a collection of advisors and consultants that organise process, refine and develop it. They use their design to convey a point of view and that self-confidence is an important aspect of their profession. Their task is to simply develop communication to not only create something beautiful but also something that reflects the needs and given concept.

So is it design or art?

“It’s definitely not fine art. It’s too applied for that. But everyone here at Hort is very interested in art. We enjoy reading about art strategy and art concepts.”

Morag Myerscough

 Information from Eye Magazine.


“Morag Myerscough puts an eclectic graphic sensibility into public spaces, with colour, pattern and big type.” – Eye Magazine.

Myerscough was born in Holloway, North London in 1963. She was the middle child of three sisters, her mother was a textile designer and her father was a classical musician, what she liked to call a ‘bohemian’ household.

She was always experimenting in art and then decided do a foundation year. She then went on to study Graphic Design at Central Saint Martins in London, where she was inspired by her teachers, Geoff Fowle being the first tutor to see potential in her work. she then went on to do 2 years at the RCA ( Royal Collage of Art).  Myerscough developed a double life, working for major agencies during the day and doing freelance illustration by night.

Some of the designers work from SupergroupLondon.

“If you did a poster that’s who you were. But it’s not the object or the thing, it’s the understanding, knowing the nuances of the different shapes and letters and how they read or don’t read. The type is the thing and that’s a big part of being a graphic designer. That will go on forever.”

Oded Ezer


“As viewers, we tend to want to put things into a box. And that’s the problem with Oded Ezer, and typography at large: You can’t”, Print Magazine.

Ezer is a Graphic artist, typographer and former musician and poet from Jerusalem. He studied graphic design in Bezalel Academy of Art & Design, followed by establishing his own independent studio in 2000. The designer specialises in typographic and font design and by 2004 he started selling his own typefaces to different media companies and design studios.

The video below shows Ezer discussing about typography.

Jessica Walsh

Information from Sagmeister & Walsh.


Jessica Walsh is a designer and art director based in New York. She has received numerous distinctions such as Forbes Magazine “30 under 30 top creatives designing the future” and works for clients such as Jay-Z, Barneys, The New York Times, Levi’s, and The Museum of Modern Art, among many others. Her work has won most major design awards and has been featured in numerous books, galleries, museums and magazines worldwide. Her most famous work is the 40 days of Dating project with Timmothy Goodman.

40 Days Of Dating Project

Long time friends Walsh and Goodman both found themselves single at the same time and decided to try an experiment. They both agreed to date each other to test the theory that it takes 40 days to change a habit so can the same be said about love. Both partners kept track of their progress, taking pictures, keeping texts, videos and artworks and then posted the material on a website. The experiment became so popular that a book was created from it.


Information from madebySawdust


“At the heart of what we do is a desire to create work that is both explorative and beautifully crafted. Above all else we retain a deeply rooted conviction to not only deliver design that is effective but that exceeds our client’s expectations.”- Sawdust

Here are some examples of their design works for popular companies such as Audi, Nike, Wired, The New York times, Coca-cola and ESPN.

Sawdust is a creative partnership based in London, between Jonathan Quainton and Rob Gonzalez. Both designers specialise in bespoke and innovative typography, brand display typefaces, visual identities and image creation for clients. They have published many books and magazines and received awards of excellence for their unique typography and identity.

Veronica Fuerte

Information from womenofgraphicdesgin & Heystudio.



Founder of Hey Studio

Hey studio is a Graphic Design studio based in Barcelona, founded by Veronica Fuerte in 2007. The studio works to show brand identity, editorial Design and illustration whilst also transforming ideas into communicative graphics. According to Fuerte it is a very small studio, with a mix of graphic designers and illustrators. The work they create is mainly very colourful, geometrical with bold graphics.

The company also do side projects that bush creative boundaries and develop a passion that’s injected into clients work, such as,

“Apple, Vodafone, Three, Turkish Airlines, General Electric, Jeremy Maxwell Wintrebert, The Wall Street Journal, Mr. Porter, CBS, Film Commission Chile, Inditex, Fortune Magazine, Design Studio, Monocle, MACBA, CCCB, Penguin Random House and Oxfam.”

“We take care of every single step of the design process and we always work closely with our clients, big or small, in one-to-one relationships.”- Hey

Felix Pfaeffli

Information from Studio Feixen.


Pfaeffli is a teacher  at Fachklasse Grafik Luzern,who started studio Feixen in 2009. He’s also won prizes worldwide and responsible for the necessary chaos in the designs.

Studio Feixen

“If the medium is the message, then Pfäffli designs with an agile understanding of what works both on paper and on-screen. Rendered page corners, tears, and collage all appear in their digital incarnations, as well as an adherence to traditional print dimensions—visual cues that at once upend and revere the poster format.” – Dwell Magazine.

Studio Fiexen is an independent design studio based in Lucerne Switzerland. The company doesn’t have and particular focuses but they vary between Graphic Design, Interior Design, Fashion Design, Type Design and Animation. The company has worked for agencies such as Nike, Google, Reebok and The New York Times.

“As long as it challenges us, we are interested” -Studio Feixen.

Double Page Layout Research



Annabell Ritschel

Hui Min Lee



Santos Henarejos

Paul Marcinkowski



For my layout I have decided to use Paul Marcinkowski’s work as my inspiration. I find these layouts visually stimulating and the difference in hierarchy catches my eye straight away. You are instantly attracted to the unusual and unique layout, the bold heading and sub-heading. However for my design I am going to use red paper only as my background and use a mixture of black, white and grey colours, I will also experiment with having the images and text on their side and straight, whilst leaving plenty of negative space.

Website.  Further research in sketch book.

Layout examples using the designers above as inspiration.

Ephemera Project

Task 1 – Text Block

This morning we had three different tasks to complete, but first we had a brief recap on the different terms to use in our work. For the first task we were given a piece of text which we then had to set into a paragraph taking into consideration the leading, kerning, tracking, justification and rag. This was a very simple but interesting task as it made you consider the different elements to make a perfectly structured paragraph. From the task I learnt that it is important to consider the line length, which is the maximum length of a single line of text before the next word in a sentence ‘wraps’ onto the next line underneath. I am happy with the spacing between each sentence, however the line length is slightly untidy as some of the sentences are longer than others. This causes the paragraph to look uneven, and whilst reading the text it is a fact that the eyes can only focus on a line of text for so long before the fatigue kicks in and destroys the reading process.

Examples of different layouts 

Task 2 – Layout/Editorial pt.1

The second task today was to create four different layouts using the magazines or newspapers. We had to create two portrait and landscape symmetrical layouts and two portrait and landscape asymmetrical layouts. However due to lack time we only got to do three of these layouts.

I started by cutting out a heading, sub heading, an image, and a block of text from the newspaper provided. I then decided to experiment with the different layouts, once I was happy with the layout I would then glue it to the A4 paper, taking into consideration that the elements can overlap.

The first image below is an example of an asymmetrical portrait layout. All of the elements are staggered on one side of the page. I decided to place the heading on its side, going up the left hand side of the paper so that it catches your eye. If I would have created this layout using columns, the large image would be slightly out of the grid system therefore it makes it an asymmetrical layout. For the second piece I wanted to create a symmetrical landscape layout, using a larger image. Instead of using one straight heading I wanted to experiment with cutting the letters and placing one lower than the other, and I think that this has worked really well. However the last layout is definitely my least favourite. For this I wanted to create the layout so that they were symmetrical, but this didn’t go to plan as I had another block of text which made the layout slightly more asymmetrical.

Task 3 – Layout/ Editorial pt.2

Following task 2, we then formed pairs to discuss and make notes on the qualities of each layout. We also had to re balance the elements and show how the layout could be improved. We then had to choose one of the three designs, photocopy it and then re build the layout on the basis of our discussion.

Considering the aesthetic and the power of white space I decided to play around with the elements on my partner’s work. I thought that the original image (The top first image below) was very interesting and left plenty of white space, however my only concern was that the image and the heading didn’t look as if they were meant to be together. So I decided to bring the image closer to the text and place the heading above. I thought that this worked really well at first, but after a while it started to look off-balance so I then decided to move the heading to the side of the image and I was really happy with the outcome.


Book binding

This afternoon I did a book binding workshop and by the end of the day we had created our own booklet. To create the book we started by cutting paper with a paring knife and then folding it into A5, we then measured and created three holes in the paper. Using thread we had to then stitch the pages together. Once the pages were finished we then went on to create the cover using two pieces of cardboard, binding the two pieces together using a stronger fabric (The purple fabric in the pictures below). To finish the booklet you then had to glue another, coloured A4 paper to the back of each cardboard cover and then glue the stitched paper to complete it.

I have never done book binding before and I have really enjoyed the experience. However I did find it rather challenging at times, especially whilst trying to get all the pages the same size. If I was to do this again I would like to possibly try cut my pages slightly better and use more of the tools to straighten out the creases in the paper, that makes the work look rather untidy.


Graphics ‘Bake off’ poster design


Before starting on the poster I decided to do some research on Pinterest to the different styles of baking posters. I really liked the layout of the first poster and thought that using vernacular typography would be a really fun and interesting idea to use for my poster.

My design

My idea for the poster is really simple, but yet quite effective! I decided to cut the letters out of cake to use as vernacular typography. Using Photoshop I slightly adjusted the brightness of the image and experimented with different tones and saturation. Once I was happy with the poster I then added the writing, I thought that white and  light pink would be really effective as it goes with the colours on the cake.

The poster I decided to use as my final poster