On Display project- updated

Poster design ideas

BRUT NEW 2

BRUT NEW 3

Final poster design 

 

poster 66

baggg

white tshirt

exhbition wayfinding

 

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Reflection

After completing the work we each gave a three-minute presentation of our work to our clients. Overall I think my group worked really well together, we were able to communicate effectively and help each other when needed. When It came to presenting, we worked well to put the presentation together so that each slide would effectively come after each other and we all knew what time we were going to be speaking. Whilst creating the work we were all able to give each other useful feedback and found ways in which we could help each other create successful pieces of work.

If we were to do this again, I would definitely work on my presenting skills, so that I could have the confidence to speak in  detail about my work and the reasons behind each piece of design. Personally I think that practising my presentations even more would benefit me as well as giving me the confidence to speak about my work. Another thing to improve would be to be able to meet up with the whole group slightly more often so that we could share our ideas and possibly help each other to create more work.

In our last meeting with the client they were happy with our outcomes and could see how everyone’s work could work over different platforms. If they could have improved one thing they told us to work on our presenting skills and to gain slightly more confidence whilst speaking about our work.

 

Design Process

After the last meeting our clients asked us to send our work to them as a pdf so that the whole team would be able to review the work and give feedback. The feedback was very useful, I was happy that they could see how the designs could work in practice, however they suggested a couple of helpful changes that I should make;

  • They suggested the idea of slightly changing the ‘mouth’ illustrations so that they were less ‘scary’ to some viewers, whilst they understood not everyone has perfect teeth they would like see the designs altered.
  • The second piece of feedback was to include the word ‘cancer’ in my slogan to test to compare.
  • Lastly they wanted to me to see if I could place the ‘Teen’ between the index finger and little finger and the word ‘spirit’ under the wrist, using the handwritten style.

My ideas

After the second meeting we discovered that the client liked the idea of having hand written type alongside the digital text, so I decided to experiment with different ways of how I could include a handwritten type. Below, I created the writing by hand and then using Illustrator to make it digital. I decided to experiment using different colours for variety as they also liked the idea of sticking with the teen cancer colours.

TEEN SPIRIT5

From my feedback it was clear that the clients preferred the thicker text and wanted me to experiment with how it would look placed on the ‘hand’ logo. I decided to place the text in different ways to see which one was most effective. After asking my peers for their opinion on which one worked best, I decided to use the logo with the text slightly slanted between the fingers ( Bottom right), using the red outlined illustration (Top left).

TEEN SPIRIT9In my feedback, I was told that if they were to use my work they would use the hand logo as their main logo, for posters and stationery. and they would use the mouth illustrations for different events. As their main persuasive posters I used the slogans “it takes more than one voice to make a difference” and “lets help make a difference for young people with cancer in Wales” to include the audience and make them want to make a difference. To create constancy I decided to use the hand illustration as the background pattern.

Teen Spirit updated2

In order for them to see how the work would be used I decided to create and example of how letter heads, business cards and compliment cards would look using the colours, logo and pattern. Teen Spirit updated3Teen Spirit updated4

Using the feedback given to me I then decided to create the event posters using the mouth illustrations. I changed the illustrations slightly so that they included more teeth and looked less scary to viewers. The first poster below would be the main poster and depending on what event would be taking place, the background colour could change. The posters would include the slogan “It takes more than one voice to make a difference” as well as including the name of the event and information. Teen Spirit updated5

As part of the persuasion I decided to look at the ways I could draw people to the events without using posters. I decided to experiment with placing the illustrations as stickers in public bathrooms, events, shops, bars and schools/ universities. The stickers would be placed on mirrors so that people would be able to take pictures of themselves with the mouths over their faces. This would then remind people of the different events and the cause and make them want to take part and volunteer.

TeenSpirit 4

Another idea was to create badges and stickers that could be handed out at events, in schools, fresher fairs and could be worn by the team. Teen Spirit updated6

Teen Spirit – Design Process

In our second meeting with the clients we had started to create some work to give them an idea of the approach we were all going to take. We also had a chance to speak in more depth about what they needed from us. We discovered that ‘Teen Spirit’ didn’t have a brand identity, therefore we were going to need to create an identity for them before creating  persuasive designs.

I had decided to create a set of illustrations that would work alongside the slogan “have your say with ‘Teen Spirit'”. The illustrations are decorated in the colours used on the ‘Teenage Cancer trust’ website and logo and they can be used over several platforms. I created the designs first by hand and then put them through Illustrator to make them digital. My reason behind creating these designs was to make their brand seem youthful and fun, to show people that if they join this group they are not only making a difference,  they are having fun and working with others to put a positive spin on the subject.

TeenSpirit 3

My second idea was to create a hand symbol as a logo, this logo would change colour depending on what platform they would be using it.  In the meeting we discussed how they create different events, for example, a glitter ball to raise money for the charity. My idea was that the colour of the logo could be changed for each event, so that people could understand what type of event will be taking place. Again I created this logo by hand and then digitalized it using Illustrator. The symbol I have used is usually related to partying, youth, rock and is relatable to all ages, therefore I thought it would work well for the target audience and presenting a positive spin on the brand.

TeenSpirit 8

Persuasion – Teenage Cancer Trust

For this project we have been working with volunteers from the Teenage Cancer Trust, working under the name Teen Spirit. After meeting with the client it was clear that our goal for this project was to create awareness of their work and gain new volunteers. As well as this they wanted to create a positive outcome so that people aren’t afraid to talk about cancer.

After meeting with the client I decided to start researching into different charity brand ideas, looking at different logos and posters that are already being used to persuade and give information about cancer.

Background research

 

From my research  I discovered that depending on what type of cancer the charity is working for they will use a colour which is most relatable to it, therefore this was something I was going to consider whilst designing. I decided to keep with the Teenage Cancer Trust colours to show that ‘Teen Spirit’ come under that charity. As well as this I also discovered that many of the charities use different shapes and symbols as their logos, they are all minimalistic logos, using one or two colours. The posters definitely create an emotional approach, using imagery that people can relate to and make them want to help.

 

Pdp

Over the past weeks I have been researching into various subject areas,and the main one that stood out to me was my relationship with objects. Following previous ‘Meshwork of object’ constellation sessions I was inspired to write about our relationships with objects, after taking a trip to Cardiff museum. Whilst walking through the museum I was interested in seeing how each object had a meaning that was given to it by its creator and how it’s placement within that exhibition was considered.

This then inspired me to think of how the different materials used for different objects also contribute to how humans interact with them. The nature of some materials can draw individuals to have a closer connection with the object. For example if an object was created using a material such as bubble wrap some people would be more willing to interact with it, because the material is usually associated with something fun. The same goes for materials which are soft/smooth, these materials are more desirable and make people want to touch them. On the other hand, objects which have a hard or rough exterior might be less desirable to people and therefore fewer people will want to interact with them. Therefore, you see that materials play a large role in our relationships with objects, as we are more likely to want to interact with something soft over something with a hard/ rough exterior.

Whilst walking through the museum I was interested in the process behind each object, its background, why it was created and why they had chosen to present that object in a way so that it wasn’t interactive anymore. Each object has a meaning to why it belongs, they exist so that we are able to use, move and explore them, so I want to explore why exhibition spaces go against the purpose of an object, therefore exploring the restricted relationship between humans and objects within an exhibition space.

Moving on from this, I decided to look deeper into the different themes that develop from this subject. I decided to look at my subject area and what was important to me. I use technology every day in my subject and in my social life, and I thought it would be interesting to research further into our relationship with those technological objects.

For my dissertation I have decided to explore our dependency on technological objects, discovering why we become so dependent on those inanimate objects. As technology grows It becomes harder to understand what technological objects might represent, for example, considering how our perceptions have influenced the way we consider objects and how they define us. Objects control and restrict us in many ways which leads me to discover how our experiences affects the way we create relationships with objects or is it the material of objects that makes them more intriguing.

My relationship with technology has definitely grown since starting in university, I have become more dependant on it in my work, my designs, social life and keeping in contact with my family. My reliance on these objects inspired me to think how people gain relationships with ‘things’ from previous experiences. However, even though technology makes my day-to-day life easier, I argue that the use of technology is restricting my creative freedom, for example, there is only so far you can modify designs on the computer, however creating something by hand, you are able to create work that is personal to you and that shows your individuality.

After researching further into different theories it’s become clear that,  technology is controlling us and the way we perceive things. As technology continues to develop, our relationships with these objects becomes even stronger. We are much more vulnerable when it comes to technology today, we rely on it to save our lives, keep track of our health or rely on technology for our emotional connections to others. I am also intrigued to discover what effect technological objects have on art and design, which again has developed from objects controlling and restricting us in many ways.

Before going into depth about the subject I am writing about I decided to give a brief overview of the relationship between humans and all objects. Using research and theories discussed by others I have discovered that all objects have a purpose, which is given to them by someone or a previous experience. Through this people are able to make connections with those objects, for example, if I was to walk into a room some everyday objects have no particular interest to me, so they would just remain in the background. However it is important to consider how those objects might have a purpose to others, for example, a packet of cigarettes wouldn’t grab my attention because I’m not a smoker, but to someone who is, that object would have a purpose.

After writing the proposal It was interesting to see how you as an individual can develop an emotional attachment to a particular object, where others might not have, for example, the background and previous experiences, leading the individual to develop their own personal interest. As we discovered the space I became aware that my fellow peers had different opinions on the objects/ artworks which reflected their practice.

I have found it challenging to create a structure in my work and  I also found it difficult to create valid arguments without starting to discuss other themes that were similar. Before starting on my dissertation I want to collect many more references that include similar theories to my subject, so that I have a better coverage of opinions. This will make my work much more effective and interesting.

 

Design Process

My inspiration for this campaign was to show young people that abusing alcohol is much more than becoming an alcoholic, drink driving or abusing others after drinking too much, however you are able to abuse alcohol without realising it, possibly from drinking more than the recommended units. I wanted to make individuals aware of the consequences that arise from excess drinking.

I started by creating a set of posters, using faces of students covered by paint strokes. The idea behind this design was to suggest how people may be confused or blinded by the reality of alcohol abuse. I decided to use the drink aware slogan ‘To help people make better choices about drinking’ to give background information. As well as this I also considered what colours I should use. Looking at the ‘drink aware’ website the colour red and black are quite prominent, therefore I wanted to make the work consistent by sticking to those colours.

Another idea was to create tags that could be used on alcohol bottles. the tags would include the image from my posters and some brief information about the effects of abusing alcohol. The idea was to remind people how much they’re drinking and to think responsibly.

After having a tutorial I decided that this idea was quite weak and that my idea probably wouldn’t get the message across as well as it should. From experience, students would probably look past the tags and stores and bars wouldn’t be likely to use them as they would be bad for business.

Another idea was to create an installation that would be used in bar/club bathrooms. The   ‘messy head’ symbol would be placed onto the mirror so that when people would look into the mirror the symbols will be placed over their face. The drink aware logo would be above the symbol, to give them an idea of what it’s about and where they can find more information. What I think is most successful about this piece is that, if this was to be used many people would remember it from pictures and the fact that it’s directly in your face.

bathrrom mirror

I also had the idea of printing the ‘side effect’ of abusing alcohol onto pint glasses, that would be used in bars, clubs or any other event with alcohol. They would also include the drink aware logo and one of the symbols. However, similar to the bottle tags above the idea probably wouldn’t work as well because people wouldn’t be interested  and the fact that it would only target those who drink pints.

Pint glass

Updated work

After my tutorial, I was given plenty of useful feedback to start updating my work. I decided to keep with my posters and installation, and get rid of the bottle tag and pint glass ideas all together. I decided to focus on the posters and how I could include more information to make it more explicit for the viewer. Whilst creating the symbols I had an idea for each of them to represent something that might affect you whist abusing alcohol.    On each poster I decided to add a line which would target the viewer directly, for example “know your limits’, making it easier to understand and more personal to them.

Again I keep with the idea of my installations, however I decided to make a couple of changes so that it makes more sense to the viewer. Designing it this way should create a better hierarchy and make it easier to find the right information.

mirror3