Pdp

Over the past weeks I have been researching into various subject areas,and the main one that stood out to me was my relationship with objects. Following previous ‘Meshwork of object’ constellation sessions I was inspired to write about our relationships with objects, after taking a trip to Cardiff museum. Whilst walking through the museum I was interested in seeing how each object had a meaning that was given to it by its creator and how it’s placement within that exhibition was considered.

This then inspired me to think of how the different materials used for different objects also contribute to how humans interact with them. The nature of some materials can draw individuals to have a closer connection with the object. For example if an object was created using a material such as bubble wrap some people would be more willing to interact with it, because the material is usually associated with something fun. The same goes for materials which are soft/smooth, these materials are more desirable and make people want to touch them. On the other hand, objects which have a hard or rough exterior might be less desirable to people and therefore fewer people will want to interact with them. Therefore, you see that materials play a large role in our relationships with objects, as we are more likely to want to interact with something soft over something with a hard/ rough exterior.

Whilst walking through the museum I was interested in the process behind each object, its background, why it was created and why they had chosen to present that object in a way so that it wasn’t interactive anymore. Each object has a meaning to why it belongs, they exist so that we are able to use, move and explore them, so I want to explore why exhibition spaces go against the purpose of an object, therefore exploring the restricted relationship between humans and objects within an exhibition space.

Moving on from this, I decided to look deeper into the different themes that develop from this subject. I decided to look at my subject area and what was important to me. I use technology every day in my subject and in my social life, and I thought it would be interesting to research further into our relationship with those technological objects.

For my dissertation I have decided to explore our dependency on technological objects, discovering why we become so dependent on those inanimate objects. As technology grows It becomes harder to understand what technological objects might represent, for example, considering how our perceptions have influenced the way we consider objects and how they define us. Objects control and restrict us in many ways which leads me to discover how our experiences affects the way we create relationships with objects or is it the material of objects that makes them more intriguing.

My relationship with technology has definitely grown since starting in university, I have become more dependant on it in my work, my designs, social life and keeping in contact with my family. My reliance on these objects inspired me to think how people gain relationships with ‘things’ from previous experiences. However, even though technology makes my day-to-day life easier, I argue that the use of technology is restricting my creative freedom, for example, there is only so far you can modify designs on the computer, however creating something by hand, you are able to create work that is personal to you and that shows your individuality.

After researching further into different theories it’s become clear that,  technology is controlling us and the way we perceive things. As technology continues to develop, our relationships with these objects becomes even stronger. We are much more vulnerable when it comes to technology today, we rely on it to save our lives, keep track of our health or rely on technology for our emotional connections to others. I am also intrigued to discover what effect technological objects have on art and design, which again has developed from objects controlling and restricting us in many ways.

Before going into depth about the subject I am writing about I decided to give a brief overview of the relationship between humans and all objects. Using research and theories discussed by others I have discovered that all objects have a purpose, which is given to them by someone or a previous experience. Through this people are able to make connections with those objects, for example, if I was to walk into a room some everyday objects have no particular interest to me, so they would just remain in the background. However it is important to consider how those objects might have a purpose to others, for example, a packet of cigarettes wouldn’t grab my attention because I’m not a smoker, but to someone who is, that object would have a purpose.

After writing the proposal It was interesting to see how you as an individual can develop an emotional attachment to a particular object, where others might not have, for example, the background and previous experiences, leading the individual to develop their own personal interest. As we discovered the space I became aware that my fellow peers had different opinions on the objects/ artworks which reflected their practice.

I have found it challenging to create a structure in my work and  I also found it difficult to create valid arguments without starting to discuss other themes that were similar. Before starting on my dissertation I want to collect many more references that include similar theories to my subject, so that I have a better coverage of opinions. This will make my work much more effective and interesting.

 

Advertisements

Design Process

My inspiration for this campaign was to show young people that abusing alcohol is much more than becoming an alcoholic, drink driving or abusing others after drinking too much, however you are able to abuse alcohol without realising it, possibly from drinking more than the recommended units. I wanted to make individuals aware of the consequences that arise from excess drinking.

I started by creating a set of posters, using faces of students covered by paint strokes. The idea behind this design was to suggest how people may be confused or blinded by the reality of alcohol abuse. I decided to use the drink aware slogan ‘To help people make better choices about drinking’ to give background information. As well as this I also considered what colours I should use. Looking at the ‘drink aware’ website the colour red and black are quite prominent, therefore I wanted to make the work consistent by sticking to those colours.

Another idea was to create tags that could be used on alcohol bottles. the tags would include the image from my posters and some brief information about the effects of abusing alcohol. The idea was to remind people how much they’re drinking and to think responsibly.

After having a tutorial I decided that this idea was quite weak and that my idea probably wouldn’t get the message across as well as it should. From experience, students would probably look past the tags and stores and bars wouldn’t be likely to use them as they would be bad for business.

Another idea was to create an installation that would be used in bar/club bathrooms. The   ‘messy head’ symbol would be placed onto the mirror so that when people would look into the mirror the symbols will be placed over their face. The drink aware logo would be above the symbol, to give them an idea of what it’s about and where they can find more information. What I think is most successful about this piece is that, if this was to be used many people would remember it from pictures and the fact that it’s directly in your face.

bathrrom mirror

I also had the idea of printing the ‘side effect’ of abusing alcohol onto pint glasses, that would be used in bars, clubs or any other event with alcohol. They would also include the drink aware logo and one of the symbols. However, similar to the bottle tags above the idea probably wouldn’t work as well because people wouldn’t be interested  and the fact that it would only target those who drink pints.

Pint glass

Updated work

After my tutorial, I was given plenty of useful feedback to start updating my work. I decided to keep with my posters and installation, and get rid of the bottle tag and pint glass ideas all together. I decided to focus on the posters and how I could include more information to make it more explicit for the viewer. Whilst creating the symbols I had an idea for each of them to represent something that might affect you whist abusing alcohol.    On each poster I decided to add a line which would target the viewer directly, for example “know your limits’, making it easier to understand and more personal to them.

Again I keep with the idea of my installations, however I decided to make a couple of changes so that it makes more sense to the viewer. Designing it this way should create a better hierarchy and make it easier to find the right information.

mirror3

The brief

For my next project ‘Persuasion’ we were given our own brief which we had to create. i decided to use ‘drink aware’ as my client, as their campaign is to encourage people to make better choices about drinking and give them information about abusing alcohol. After researching their website and the work they had already created I noticed that the designs were very similar and quite formal. My idea was to create a branch that reached out to students and young people, creating work that was appropriate for them. The work would then go on to be installed in bars/clubs and any other alcohol related event.

Name and contact details of Organisation or Client:

drink-aware
drinkaware.co.uk

Project title or mission statement: 

Messy heads.
‘Helping people make better choices about drinking’.

Prepared by:

Ffion Eleri Hughes
07449 518940
ffioneleri44@outlook.com

1. Background / Overview:

Abusing alcohol is extremely popular amongst university students, affecting those students who are unsure of their limits. Being a university student myself I realised that there aren’t many campaigns targeting the dangers of alcohol as much as there are posters promoting nightclubs and drinking establishments.

2. Objective. What is the goal of the campaign?

For this project my challenge is to encourage people to think more about how abusing alcohol can affect their lives and those around them. The goal is to target young students or any young people to encourage them to think about how much they drink. The name ‘Messy Heads’ is suggesting how some individuals might be confused about their limits or confused about the truth behind abusing alcohol, as well as considering those who might be pressured by their peers into drinking too much.
3. Target audience: who are we talking to?

In my project I will be targeting young people, those who are university students and those who are about to join. To really connect with this audience I will use images of university students/ young individuals so that it’s more relevant to them.

4. What’s the message?

The message behind this project will be to show students / young people that they might not be the only ones confused about their drinking limits and to show the reality of abusing alcohol.

5. Possible solutions?

After researching into ‘drink aware’ the work they use is based on information and facts. To create something different for this company I intend to use strong imagery and colour.

6. Phases of creative development

Phase One:  INSPIRATION – IDEATION

I will be collecting my research from websites, posters and any short films that have been created about the effects of abusing alcohol. As well as this I will be doing research into colours that stand out and strong imagery.

Phase Two: CONCEPT Review, edit and focus the research, find common themes, create concepts for a range of possible approaches, gather feedback.

Phase Three: PROTOTYPE:

Develop on concept in more depth and create a prototype… include any mandatory elements such as the logo and website address. Gather feedback. Your prototype should help you to test the idea in context and to better understand the audience experience.

Phase Four: REFINE AND DELIVER: Present ideas to client.

 

Persuasion

For the next uni project I will be looking into ‘persuasion’, how we design so that we shock the viewer and get the message across. We were given many examples of posters, campaigns and videos that were strong, striking and provocative. We were given the task of collecting images of events happening in society today, an exercise to show the different campaign designs. The most recent event was the Manchester bombing. The  ‘Busy bee’ is still a term associated with industry and hard work, however after the bombing many people decided to get the bee tattooed to remember those who were injured or died in the event.

Another event was the “Je Suit Charlie’ attack in Paris,  where two brothers armed with weapons killed those in the office. The attack was sparked from the attention for its controversial cartoons of Muhammad.

Following the discussion on events today, we were given different topics to choose from, which we will use to research and create work. I decided to look into ‘abuse’ because I thought it was a broad subject. I decided to do some brief research into the different types of abuse and the two that stood out to me most was animal abuse and drug and alcohol abuse.

Animal abuse

I found these posters to be extremely striking and provocative, all images are explicit, showing you exactly what happens to animals for fur or food. The image below surrounding the ‘factory farms’ is extremely provocative, not only have they used an explicit image to gain your attention and emotion, they have printed it to work onto a paper bag suggesting consumerism and produce.

The campaign below has created striking images explaining the reality behind the use of circus animals. The fact that they have drawn clown faces on the animals suggests how humans use these animals for entertainment and wealth. The bars in front of the animals gives you the impression that they’re in a prison, which makes the image even more provocative.

Drug & Alcohol abuse 

Another subject I researched was drug and alcohol abuse. There is plenty of controversy behind this subject and there are many different campaigns taking different approaches to the subject. The first image below, shows a woman who has abused heroin. They have used the slogan ‘Skin care by heroin’ to suggest how abusing the drug changes your skin and “screws you up”. The second image is extremely powerful, the gun  is a symbol of how the drug kills you instantly, there is no need for any text to explain.

The next two images show how abusing alcohol can be harmful for you and others around you. The first image is a take on ‘Absolute Vodka’, where they have created the shape of a bottle in as if it was a crime scene. This image is extremely powerful and metaphorical, as it suggests that you can’t control your actions whilst abusing alcohol. The second image is extremely unsettling, the image of a baby growing inside a bottle suggests how abusing alcohol has an effect on those around you including those who are pregnant.

The last two images show the effects alcohol can have on your behaviour. Even though the first image isn’t the most striking it shows the image of a person who clearly has a problem when it comes to alcohol. His reflection in the glass suggests that he’s considering taking the drink, giving you the impression that you can be addicted to alcohol. The second image is again quite minimal, however extremely striking and provocative. The quote ‘Booze brown’ suggests how some people lose control of their actions and take it out on others when they abuse their drink.

 

Animal Farm – Design process

Over the Christmas holidays I decided to play about with some hand-made prints, using  lino cutting tools and ink. My initial idea for the book cover was to create something unique and minimal, using dark colours and gritty font. I also wanted to stay away from creating anything with a pig on the cover! However starting out I was stuck on how to create a cover which gave enough information about the plot without using an image of a pig.

Using my lino cutting tools I created a print of a pigs behind, I thought this would create a sense of humour  which contradicts the themes of the book. I created five pigs, four in black ink and one in red, to represent the leading pig Napoleon.  To create the type, I used oil paint and sketched the letters quite roughly. after placing the images and type into illustrator I was quite happy with the quality of the images and started playing around with how I would place them onto a cover. I also experimented with different background colours and converting the black colours to white.

At first, I was very happy with the outcomes and I wanted to keep experimenting with my lino cutting tools. However after asking my peers for their opinions on the work, they said that the cover was quite boring, which made me think that I needed something more unique which gave my own personal stamp on the work.

My next idea was to use screen print to experiment with mixing different colours. I started by creating one page full of red, white and black ink mixed together to see what unusual patterns I could create. In my opinion all of the colours were very overpowering and if they were to work they would have to be scaled down. I decided to create a stencil of pigs feet print and place that on the screen, so that the mixture of colours would show in the form of trotters.  After scanning the image onto my laptop I noticed that the colour of the paper had slightly faded and become more of a beige, yellow colour, it reminded me of a classic, old-fashioned book. I want to play on this idea, and decided to create a new type using my handwriting.

To create the type, I wrote the title ‘Animal farm’ several times on paper until I found one I was really happy with and was also easy to read. After placing the image and all of the provided text I felt as if the cover was visually pleasing however again it wasn’t giving you a sense of the story or any metaphorical imagery. animal farm trottersI decided to look into the themes of the content once again, to find if I could take a different approach with the imagery on the cover. One theme that stood out to me was ‘produce’, in my opinion this is one if the main reasons that the animals decided to protest  in the book. The animals are tired of being used for their produce, it says in the book  that “Man is the only creature that consumes without producing”, this inspired me to think about greed, which is another main theme of the book. I decided it would be really interesting to create a minimal image that was metaphorical and showed humans greed all in one.

I decided to picture a plastic bag, representing a butchers bag, filled to the brim with meat. I would also have sausages bulging out of the bag to suggest how full it is. After taking several images of the bag, I decided to play around with the hue starvation to see what unusual effects I could create. I decided to create  blue background because it reminded me of something cold and mysterious, which I think worked really well with the metaphorical idea.

However, after having a group tutorial I was told that the first thing that came to their minds was the American Flag, which has no relevance to the story. I was told that the font worked well with the image, the elegant type and the harsh image contradict each other similar to the large contraction which is suggested in the book’s plot. Overall I was happy with the idea, however I wanted to change and experiment further with the layout and colours of the cover. Animal farm bag

Keeping the same idea and style, I decided to re-photograph the image in a more professional setting, so that there weren’t any visible lines behind the bag. I decided to have a gradient behind the image to create depth and to pull all of the focus onto the bag.   I decided to keep the elegant type, placing the title ‘Animal farm’ the top and ‘George Orwell’ at the bottom. what I liked about this layout was the clear sense of hierarchy, the bulging sausages are as if they are leading you down to read the author’s name.

On the back, I decided to play around with the text so that it was tidy, and that all of the quotations were in italics. I also created the provided text using my handwriting  so that there is a clear connection between the front and back cover.

Cover 33

 

Book design research

After researching the different themes of the chosen books (Animal farm and Noughts and Crosses) I decided to collect some examples of book designs that impressed me the most.  I wanted to collect a variety of images with different styles, type and image.  The examples below show a variety of strong, metaphorical imagery and typography. These qualities create a visual image and helps you understand the plot of each book, for example the first book below suggests that something sinister happens in the plot, the lines that fall onto the page gives you the impression that it might be blood dripping.

However it’s not only the imagery that’s used to show the plot of each book, the colour used can also suggest what type of novel it’s going to be. For example if the book cover is designed using light, bright colours you get the impression that its going to be a happy and lighthearted. I will be considering  these techniques whilst creating my book cover for Animal Farm. I want to create a cover which includes strong, metaphorical imagery with a unique hand-rendered type.

Another technique I will consider using is creating a repetitive pattern, similar to the ones below. Personally these books give you the impression that the books are quite tense and suggest an obsession with someone or something. For example in the novel ‘Lolita’ it tells a story about a man who has an unusual fascination and obsession with a young girl called ‘Lolita’. The fact that they have written the name ‘Lolita’ over and over on the cover definitely suggests some type of obsession with that particular character.

Animal Farm – George Orwell

After researching Animal Farm book covers I discovered that many of them are designed using symbolic imagery from the novel or farm animals. As well as this, the colours used on the covers are all quite similar. The most common colours used to design the covers are red or black, or colours that you usually associate with a pain and darkness. The type used on the covers are usually typographically strong, formal or bold.

 

 

 

Penguin Design Award – Animal Farm

For this competition I decided to choose the book Animal Farm, as I had studied this book at school. I had studied Animal Farm in depth and remember discussing all of the different themes that arise in the book, as well as the characters and symbols.

Plot

Briefly,  Animal Farm begins when Old Major gathers the farm animals into the barn to tell them about his dream, where one day all animals will live in peace together with no humans to control them. After ‘Old Major’ passes away, three of he younger pigs, Napoleon, Snowball and Squealer plan to run the farm owner Mr.Jones off the farm, using the principles Old Major had taught them. The animals are successful and re-name the farm, ‘Animal Farm’.

The two pigs, Snowball and Napoleon fight for leadership. Snowball, who is the most intelligent, suggests the idea of building a windmill so that the animals can keep busy and continue to create produce. However Napoleon, the cruellest pig, chases Snowball off the farm with his 9 dogs. Napoleon then becomes the ruler of the farm,  and gains the trust of nine dogs to get rid of any animal who disagree with him. The animals followed a set of commandments, that were painted on the barn, which deteriorate throughout the book. As the novel continues the pigs become more and more human like, for example the pigs change the commandments to “Four legs good, two legs better”.

What was the purpose behind Animal Farm?

However, the real purpose behind Animal Farm was based on events in Russia.  Orwell’s idea was to portray how Stalinism betrayed the Socialist Revolution within the Soviet Union. The novel criticises the SU, and wasn’t published until after World War II.

“I thought of exposing the Soviet myth in a story that could be easily understood by almost anyone and which could be easily translated into other languages.”- George Orwell. 

Themes

  • Power & Control.
  • Equality.
  • Social Class.
  • Politics.
  • Class Conflict.

Symbols 

  • Windmill / industrialisation.
  • Communism.
  • 7 Commandments.
  • Boxers Death.
  • Pigs gradually becoming more human.